Maik Hansel
Account Manager at Leo Burnett Germany
Frankfurt am Main, Germany
TitleBuild As You Like 3
Agency
Campaign Build As You Like
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2018 / 7
Business Sector Restaurants & Fast Food
Tagline Build your burgers as you like.
Story McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald's color code is yellow on green instead of yellow on red.
Media Type Print
Agency
Creative Director
Creative Director
Art Director
Copywriter
Final Art Work
Account Manager
Account Manager

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