| Title | Langue de But |
| Agency | Publicis.Sapient |
| Campaign | Langue de But |
| Advertiser | Publicis.Sapient |
| Brand | Publicis.Sapient |
| Date of First Broadcast/Publication | 2018 / 6 |
| Business Sector | Advertising Agencies |
| Story | For the World Cup, Publicis.Sapient created THE ultimate kit to trash talk your friends while watching the game: Langue de But a pack of stickers with a sharp tongue. Every sticker references a well know quotes, memes and jokes about French football. As the international football star Ben Arfa says, trash talking is football as we see it in a school yard. This is the essence of the game and the football we love, with small provocations, laughter, fun and entertainment. “Vous êtes un salaud Monsieur l’arbitre”, “La Routourne va tourner”, “Bande de chèvres”, etc… discover our stickers collection inspired by the world of Les Bleus, the French national team. Use it, abuse it, talk to your friends and remember that without room, football is nothing. The sticker collection for iOS is available here: http://bit.ly/LangueDeBut While, all the gifs are also available here: https://giphy.com/PublicisSapient |
| Media Type | Applications |
| Length | |
| Executive Creative Director | Jean-Baptiste Burdin |
| Creative Director | Frederic Roux |
| Creative Team | Martin Aizier |
| Creative Team | Louis Blaise |
| Creative Team | Romain Clabaut |
| Creative Team | Thibaut Despine |
| Creative Team | Walid Gouyel |
| Creative Team | Gaetan Jestin |
| Creative Team | Benjamin Leloutre |
| Creative Team | Heloise Niord-Mery |
| Creative Team | Vincent Renault |
| Creative Team | Dylan Somon |
| Creative Team | David Sultan |
| Project Manager | Gildas Serrand |
| Production Company | Publicis.Sapient |
| Producer | David Sultan |
| Producer | James Chen |
| Animation | Javier Sacristan Rodriguez |
| Animation | James Chen |
| Editor | Valentin Tesson |
| iOS integration | Brice D’Annoville |