Sarah Lefkowith

Sarah Lefkowith

Creative, Copywriter at FCB Inferno
LONDON, United Kingdom

About me

I'm a writer and ad creative currently at FCB Inferno. I grew up in Los Angeles, spent half a decade in New York, and now live in London. I write ads by day and other things by night. To see some of my work, go to

I like to make charming, clever, and unexpected stuff. I'm consequently channel agnostic, though I've got soft spots for digital, film, social, experiential, and product/business innovation. But ideally, we're talking integrated, solutions that work for brands through and through.


London, United Kingdom
September 2016 - Present (2 years 6 months)
Creative/Copywriter @ FCB Inferno, laughing too loudly and speaking way too fast.Clients primarily include: UEFA, Sport England (This Girl Can), BMW, The Home Office, Huawei, HCA, Holland & Barrett, and Pearson
London, United Kingdom
September 2014 - September 2016 (2 years)
Creative (Copywriter) @ VCCP KinClients included: O2, easyJet, Coors Light, ASDA, MORE TH>N, Macmillan Cancer Support, Nationwide, and various new businessPitch wins include: TfLWe partnered with the VCCP Curious team, covering (and working on) innovation projects. We also creative directed/mentored junior teams and work experience/interns (both long term and through VCCP's ad school).
Lead Copywriter/ Lead Social Media Strategist
New York, United States
June 2012 - August 2013 (1 year 2 months)
Clients Included: Wild Turkey,, Kiss My Face, Scholastic, the NFL, the New York Jets,, No Labels, Marks Paneth & Shron, Build America Mutual, Good Housekeeping, Esquire, UCSC, and various new business
Junior Copywriter
New York, United States
June 2011 - May 2012 (11 months)
Clients Included: American Express, Scholastic, Wenner Media (Rolling Stone and Us Weekly Properties), NYU Shanghai, NFL, The New York Jets, Jetsetter, TravelClick, UGI, Kiss My Face, Wild Turkey, American Honey, American Family, and various new business
MTV Scratch Intern
MTV Networks
United States
January 2011 - May 2011 (4 months)
Assisted the MTV Scratch department in the production of multi-platform programming, consumer insights, brand strategy, product development and design.Client: Sun Drop Soda
Special Investigations and Documentaries Intern (CNN Presents)
United States
June 2010 - August 2010 (2 months)
Assisted in research and production of long-form documentary projects with Special Investigations Unit. Accompanied Special Investigations Unit on shoots for New York and Washington, DC Bureaus; Worked on live set for American Morning and trained in multiple Production Assistant roles.
Research and Production Intern
United States
December 2009 - May 2010 (5 months)
Production Assistant on Classical Baby installment and "Don't Divorce Me! Kids' Rules for Parents on Divorce."
Operations Coordinator Intern
California Philharmonic
United States
June 2009 - August 2009 (2 months)
Assisted in planning and running the Festival on the Green summer concert series. Coordinated payment and delivery with vendors, managed on-site patron relations and directed crews of 200 volunteers in producing events with 3000 to 5000 attendees.
Policy Research Specialist (Intern)
United Way of New York City
United States
February 2009 - May 2009 (3 months)
Researched strategies, demographic information and potential partners to help formulate future UWNYC’s health initiatives.
Summer Intern
UCLA Department of Family and Medicine, Shoptaw Lab
June 2007 - August 2007 (2 months)
Assisted on Project FLOW, a multi-site investigation of STI/HIV transmission through sexual-risk behaviors and substance abuse. Co-authored a paper on methamphetamine abuse (now a chapter in "Methamphetamine Addiction: From Basic Science to Treatment," published by Guilford Press in 2009).


July 2018 - July 2018 ()

Master of Science (MSc)

2013 - 2014 (1 year)
Focus: persuasion, credibility assessment, and the factors that influence trust in information found online.Thesis: Credibility and Crisis in Pseudonymous Communities (Awarded Distinction)

BA in Individualized Study

2008 - 2011 (3 years)
I studied at the Gallatin School of Individualized Study, where I developed an interdisciplinary concentration focusing on the history of media, technological, and social change in the United States. I had the fortune of taking classes at Gallatin, Steinhardt, and the Stern School of Business. I also spent Fall of 2010 at NYU's Buenos Aires campus.

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