Andreea Grigorean

Andreea Grigorean

Corporate PR Director at Publicis Groupe
Bucharest, Romania

About me

"I strongly believe that what’s happening around us is, in fact, the mirror of our thoughts and actions. To make it better, we need to accept realities and spark a change in the course of our actions."

With priceless experience, gained while working for 13 years in the first league of the marcom industry, on both corporate and consumer PR, Andreea dealt with huge and important projects for Publicis Groupe Romania’s clients as well as day-to-day handling of internal communication for the employees.

In 2008, after a career as a copywriter, Andreea graduated from The Chartered Institute of Public Relations and started to work as Corporate PR Officer for Publicis Romania. She started adding awareness & success to the beautiful creative projects of the agency, which have been winning metal statues in the most important international and national advertising festivals, such as ADC Awards, AD Stars, Cannes Lions, Clio, D&AD, Eurobest, Effie, Golden Drum, New York Festivals, The One Show.

Andreea is a graduate of French Literature, and holds a Master's degree in French Studies. She strongly believes that what goes on around us is, in fact, a mirror of our thoughts and actions. To make it better, it is necessary to accept realities and make a change in one's own actions.

Positions

Corporate PR Director
Bucharest, Romania
January 2015 - Present (3 years 11 months)
• planning, developing and implementing PR strategies;• liaising with colleagues and key spokespeople;• liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;• researching, writing and distributing press releases to targeted media;• collating and analysing media coverage;• writing and editing in-house case studies, speeches, articles, newsletters;• preparing and supervising the production of publicity brochures, direct mail leaflets, promotional videos, photographs, films;• devising and coordinating photo opportunities;• organising events including press conferences, open days, press tours;• sourcing and managing speaking and sponsorship opportunities;• commissioning market research.
Copywriter
Bucharest, Romania
2006 - 2008 (2 years)
• liaising with clients and interpreting their briefs;• developing creative ideas and concepts, often in partnership with the art director;• amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;• overseeing campaigns through the production stage to completion; • working on several campaigns at once, sometimes under pressure and often to tight deadlines;• casting actors for TV and radio work, and listening to voice tapes; • liaising with production companies, photographers, typographers, designers and printers.
Copywriter
Bucharest, Romania
October 2004 - March 2006 (1 year 5 months)
• liaising with clients and interpreting their briefs;• developing creative ideas and concepts, often in partnership with the art director;• amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;• overseeing campaigns through the production stage to completion; • working on several campaigns at once, sometimes under pressure and often to tight deadlines;• casting actors for TV and radio work, and listening to voice tapes; • liaising with production companies, photographers, typographers, designers and printers.

Education

Bachelor's degree

2008 - 2009 (1 year)
CIPR is at the heart of the public relations profession and is the largest public relations organisation in Europe; a founding member of the Global Alliance for Public Relations and Communication Management.

Master's degree

2002 - 2003 (1 year)

Master's degree

2001 - 2002 (1 year)

Bachelor's degree

1997 - 2001 (4 years)

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