Andreea Grigorean
Corporate PR Director at Publicis Groupe
Bucharest, Romania
Title#DoneOnPeriod
Agency
Campaign #DoneOnPeriod
Advertiser European Women Alliance (EWA)
Brand EWA
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Story Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad.
Media Type Social Media
Length
Production Company
Executive Creative Director
Creative Director
Art Director
Copywriter
Copywriter
PR Director
PR Director
Agency Producer
Post Production
Digital Strategist

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