Barbara Williams

Barbara Williams (Barb)

Executive Creative Director at Tribal+TrackDDB
Toronto, Canada

About me

Barb is an award-winning Executive Creative Director with more than 20 years of diverse international experience leading and developing creative platforms, products and services.

A true hybrid creative, she has a proven track record bringing strategic and conceptual leadership across brand, digital and CRM. Barb's world-class marketing skills continually develop effective ideas that have won multiple awards across a variety of multinational brands such as Volkswagen, Scotiabank, Esso, McDonald's, Samsung and Unicef.

Barb's work across an evolving list of disciplines has been recognized as both award recipient and/or judge at international and local awards competitions such as the CLIOS, The New York Festivals, Effies and the Canadian Marketing Awards.

An accredited member of the Association for Registered Graphic Designers, Barb is committed to ensuring delivery of the highest professional and ethical standards when serving clients and leading employees.

Barb considers her biggest life accomplishments to be the raising of two children and summiting Mount Kilimanjaro in 2015. A true conservationist at heart, Barb spends much of her time outside of agency life traveling to - and even making a home in - all corners of the globe, particularly in pursuit of volunteerism both above and beneath the surface of our oceans. ...


Executive Creative Director
Toronto, Canada
January 2018 - Present (5 years 5 months)
Executive Creative Director
Track DDB
2015 - 2018 (3 years)
Executive Creative Director
Toronto, Canada
2014 - 2015 (1 year)
Creative Director
Toronto, Canada
March 2010 - July 2014 (4 years 4 months)
Senior Art Director
Milici Valenti Ng Pack - (DDB) Hawaii
United States
May 2007 - March 2010 (2 years 10 months)
Associate Creative Director
Toronto, Canada
1999 - 2007 (8 years)
Development of CRM strategy and creative for clients including Air France, Canadian Tourism, Subaru Canada, Esso, Telus, Dell, Intuit, SickKids Foundation, Unicef and BMO Direct Investing.
Senior Designer
Identity LLC - Dubai, UAE
March 1997 - November 1999 (2 years 8 months)
Developed brands for many local and international corporations. Clients included Jumeirah Beach Hotels, Amiri Flights (the Royal Airline of Abu Dhabi), The Mall of the Emirates, Abu Dhabi Water and Electricity, Mercedes Benz, Points (the first retail loyalty program in the Middle East)
Creative Director
Gearhouse LLC - Dubai, UAE
November 1998 - July 1999 (8 months)
Creative direction for video and set design of live events including concerts, car launches, corporate sponsorships and entertainment. Clients included the USO, Peugeot, Benson & Hedges and Mercedes Benz.
Art Director
Rapp Collins Communicaide
December 1994 - March 1997 (2 years 3 months)


Information Design

July 2018 - July 2018 ()

Classical Animation

July 2018 - July 2018 ()

Graphic Design

July 2018 - July 2018 ()

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