Bas Verhart

Bas Verhart

Founder at DFFRNT Media
Amsterdam, Netherlands

About me

Bas is a digital entrepreneur and a multiple award winner. In 1997, Bas co-founded MVLG Consulting, which later became part of Lost Boys LBi, a leading digital agency in Europe. In 2002 Bas Verhart co-founded Media Republic an Amsterdam-based new media company. As part of Media Republic, Guerrilla Games ( was founded, one of Europe's leading game development studios. In December of 2005, Guerrilla Games was sold to Sony Computer Entertainment Europe. Media Republic was sold to Grey (WPP) in 2010. In 2010 Bas co-founded THNK, The School of Creative Leadership ( ). THNK is a global education and innovation institute supported by Stanford University, McKinsey & Company, Vodafone, AT&T, Cisco, UNStudio, and others. Bas recently founded DFFRNT Media, a Content Tech company.


2016 - Present (7 years 4 months)
DFFRNT Media is a new company in the field of content + technology with a primary focus on mobile, virtual reality and augmented reality. The company was founded in September 2016 by Winston Gerschtanowitz, Taco Ketelaar and Bas Verhart.

DFFRNT believes that high quality content, original IP and technology platforms for mobile VR and AR will be in high demand. We collaborate with leading artists, global brands and other IP owners to create platforms with a strong fan base and high customer value.
Amsterdam, Netherlands
May 2010 - September 2016 (6 years 4 months)
THNK is a school with a global mission: to develop the next generation of creative leaders that will have societal impact on the world. THNK offers an international executive program on creativity, innovation and leadership.
Board Member
May 2003 - August 2015 (12 years 3 months)
TRENDWATCHING.COM, in cooperation with sister publication Springwise New Business Ideas, scans the globe for the most promising consumer trends, insights and related hands-on business ideas. Established in 2002, TRENDWATCHING.COM is headquartered in Amsterdam, The Netherlands, with partners in London and New York, and a network of 1,500+ trend watchers in more than 70 countries worldwide.
Board Member
Amsterdam Economic Board
December 2011 - June 2015 (3 years 6 months)
Cairo, Egypt
May 2002 - December 2011 (9 years 7 months)
MEDIA REPUBLIC is a digital media and entertainment company, based in Amsterdam, the Netherlands. Its core mission is to engage consumers with innovative forms of entertainment content via new and existing (digital) channels such as IPTV, Interactive Television, game consoles, mobile phones and (Internet) PCs.Acquired by GreyPossible (WPP)
Board Member
Innovation Platform
May 2007 - May 2010 (3 years)
It all started with the European summit in Lisbon in 2000 where the European leaders defined a new mission for Europe: to become the most competitive and dynamic knowledge economy in the world. With regards to the Lisbon Treaty, the Netherlands stated the ambition of becoming one of Europe's leaders in the knowledge economy by 2010. The Innovation Platform aims to strengthen the innovation potential of the Netherlands in order to secure a leading role for this country in the European knowledge economy of 2010. To achieve this the Netherlands should re-establish/regain values such as excellence, ambition andentrepreneurship.The Innovation Platform consists of 17 members, originating from the business community (large and SME), knowledge institutions and the government (members of the cabinet) and is chaired by the Prime Minister Dr. Jan Peter Balkenende.
PICNIC - Cross Media Week Foundation
August 2005 - September 2009 (4 years 1 month)
PICNIC - Cross Media Week is a new, international event that will be held in Amsterdam September 2010.The Cross Media Week will explore how art, science, business and technology are changing the way we interact with, produce and consume media. From online games to TV show formats, from virtual reality to conversational new media, from multi-platform brands to consumer-generated content, the Cross Media Week will provide you with insight into the many changes media and the media industry are undergoing and the new opportunities and new creative services the industry is offering.
Green Challenge
July 2007 - March 2009 (1 year 8 months)
The Green Challenge calls on creative, innovative minds to come up with concrete solutions to fight climate change. Anyone with a good idea for a product or service that reduces greenhouse gas emissions in a consumer-friendly way and contributes to a sustainable lifestyle is welcome to take part. The Dutch Postcode Lottery will provide €500,000 for the execution of the winning plan. The Jury includes Sir Richard Branson (Founder of Virgin), Avery Baker (EVP Global Marketing and Communications Tommy Hilfiger), Steve Howard (CEO The Climate Group), Peter ter Kulve (Senior Vice President Ice Cream Category Unilever), John Thackara (Director Doors of Perception) and Liesbeth van Tongeren (Executive Director Greenpeace Netherlands). All members are closely involved with green projects and/or accomplished players in the business world.
Board Member
Guerrilla Games
May 2002 - December 2005 (3 years 7 months)
Guerrilla is a young but rapidly expanding game development studio, with a growing reputation as one of Europe's leading game developers. Guerrilla develops games for the PlayStation 2 and other PlayStation platforms. In the past the studio has also published on the Xbox and PC. Employing over 100 people, the company is committed to recruiting, developing and retaining the best talent that the industry has to offer.In December of 2005 Guerrilla Games was sold to Sony Computer Entertainment.


Business Administration

1991 - 1996 (5 years)

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