+ Ad Age "Agency to Watch" - 2017+ Leader in Gartner Magic Quadrant for Global Digital Marketing Agencies - 2017 and 2016+ "Strong Performer" in Forrester Search Marketing Agency Wave - 2016iCrossing is the marketing agency for a modern world, an integrated and independent agency that delivers strategically led creative, media, technology and commerce solutions. Owned by Hearst, we turn brand potential into business performance for ambitious marketers. We unleash potential through brand performance marketing, which harmonizes brand strategy, creativity and storytelling with the power of data, technology and performance marketing. Our clients include Amazon, Bayer, Bridgestone, Blue Cross Blue Shield, BMW Group, Church & Dwight, DIRECTV, LEGO, LG, L’Oréal, Microsoft, NBA, Starwood and Toyota. Headquartered in New York, the business has nearly 1,000 employees in 10 countries.My role as head of marketing was to share the exciting story and maximize the visibility/discoverability of the iCrossing brand during our transformative journey from digital marketing and performance media specialist to a full-service marketing agency - and most importantly, stimulate demand for our services. I led external positioning, including paid, earned and owned activity, and played a leadership role on new business. I helped create and express the narrative that redefined the agency and pushed iCrossing into new categories and consideration. On top of being named an Ad Age “Agency to Watch” and twice under my watch, a Leader in Gartner's Magic Quadrant for Global Digital Marketing Agencies, the agency grew 22% overall in 2016, with 21 wins and 33 total brands, including creative, DAOR and technology assignments. Gartner summed it up nicely: "Moving beyond its core strengths in search, social and media, iCrossing is increasingly winning brand work by leveraging the deeper consumer insights enabled by Hearst data and expertise."