Ha Jung Song
Art Director at School Of Visual Arts
TitleGettyGood
Campaign GettyGood
Advertiser Getty Images
Brand Getty Images
Date of First Broadcast/Publication 2017 / 10
Business Sector Institutional/Public Interest/Non-Profit Org.
Philosophy Major Non-government organizations spend up to 20% of their total donated funds in advertising. However, Minor NGOs can’t afford to do that. Which limits their exposure and donations received.
Getty Images came up with GettyGood that creates thousands of advertisement for minor NGOs with AI image recognition technology. It will help minor NGOs to get the exposure they desperately need without spending a fortune and even encourage people to donate to the minor NGOs.
Media Type Digital
Length
Advertising School
Creative Director
Art Director
Art Director

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