Title | GettyGood |
Campaign | GettyGood |
Advertiser | Getty Images |
Brand | Getty Images |
Date of First Broadcast/Publication | 2017 / 10 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Philosophy | Major Non-government organizations spend up to 20% of their total donated funds in advertising. However, Minor NGOs can’t afford to do that. Which limits their exposure and donations received. Getty Images came up with GettyGood that creates thousands of advertisement for minor NGOs with AI image recognition technology. It will help minor NGOs to get the exposure they desperately need without spending a fortune and even encourage people to donate to the minor NGOs. |
Media Type | Digital |
Length | |
Advertising School | School of Visual Arts, New York, United States |
Creative Director | Thomas Shim |
Art Director | Bowook Yoon |
Art Director | Ha Jung Song |