Serena Connelly

Target Corp., Conde Nast Brand Lab, Mother (Target), JohannesLeonardo (Google, Bezos Family Foundation, Estee Lauder), Pereira & O'Dell (Reebok, Realtor.com, Memorial Sloan Kettering),Young & Rubicam, The Martin Agency, McCann, Edelman, OKRP, Skip Hop, Chateau Montelena Winery, DDB (Electrolux NA, Electrolux EMEA, AEG Europe), Razorfish (Unilever - Dove), AKQA (Chase), Grey (Hasbro Global), Ogilvy, Juniper Jones, Imaginary Forces, Havas, Marina Maher Communications, Publicis, Cult LDN, LoweProfero (Avon, BeBrasil, TRESemmé), Story Worldwide, Code and Theory

• Continuing a proven track-record of conceiving big picture ideas, creating platforms and producing campaigns that flows through all marketing channels—telling brand stories across live, digital, traditional, mobile, social, apps, 2D, or 3D media
• Creating content programs that drive measurable results
• Building new brand strategies and directing them into actionable, topical, audience-focused messaging and content
• Maintaining a keen sense of humor and a positive attitude about stuff that is sometimes not much fun
• Leading by example with empathy, compassion, and humility
• Promoting authenticity, transparency, and ownership across departments
• Navigating high-stress projects and chaotic work environments
• Encouraging folks like you to read the copy, and, perhaps, my public recommendations to gain a better understanding my work style

Creative Lead on American Express Experiential Marketing Initiatives

• Enthusiastically leading the activity and output of multiple creative teams, (12 creatives total) developing large-scale experiences, innovative technological solutions, and integrated campaigns for American Express.
• Directing the expression of the brand across all a variety of media – promotions, out of home, live events, digital, social, and environmental.
• Working across B2C and B2B, beginning the process of modernizing the brand tone of voice
• Collaborating with internal teams (Live Event Production, Tech, etc.) to ensure ideas are feasible within time and budget and as powerful in reality as they are in a presentation
• Promoting and supporting appropriate ideas from every agency discipline; recognizing the best solutions without regard for where the idea originated 


• Leading a new business pitch working in conjunction with senior management and external IPG agency partners
• Actively participating in both the Senior Leadership Team and inter-agency partner meetings
• Contributing strategic insights and press-worthy ideas to the relaunch of the brand
• Forging reciprocal relationships and building credibility with 15+ clients
• Won a Gold Clio for American Express Air Tennis

Creative Lead for the agency's largest client, Humana
• Creating a new, 360 brand platform, which not only tells the brand’s story, but also differentiates Humana from the competition
• Shooting over 100 hours of footage, plus extensive photography of real people, in a reportage, documentary style to demonstrate proof of the brand’s actions
• Assisting in designing a content strategy and framework (for both social and traditional
media) based on clear objectives and KPIs
• Supported the creation of a comprehensive competitive analysis including of industry forecasts, and digital trend data from Sparks & Honey.
• Assisted in the implementation of a client strategy summit, resulting in new programs and
experiences for the brand
• Directing all creative for internal experiences at annual stakeholder’s meetings
• Forward-planning for the company’s success with the Senior Leadership Team—including operational issues, staffing, and profitability as it relates to the account overall and the creative team 

• Conducting off-site, idea generation events for the brand’s social causes

Co-lead on Hasbro Global Girls Toys
Overseeing the work of 2-6 teams of creatives across 6 brands of Hasbro Toys
Creating copious TV spots and integrated campaigns
Working into the wee hours of the night to achieve the perfect pony hair flip