| Title | smart electric drive Carsino |
| Agency | BBDO Group Germany |
| Campaign | smart electric drive Carsino |
| Advertiser | Daimler AG |
| Brand | Smart |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Cars |
| Story | In 2017 Smart electrified its whole range. But people were still sceptical about electric cars. To win them over, the brand created a social media campaign that encouraged people from all over Europe to literally scrap their old rides in order to win an electric Smart. See our contenders as they watch their cars being crushed into dice, and then play with them at the big Carsino event, broadcast live on social media. Victory for some, a crushing defeat for others. To convince people to switch over to electric cars, this fun stunt encouraged willing participants to have their old-school cars crushed into cubes. These were then used as dice at a "Carsino" event, during which they could win an electric Smart replacement. The game was seen across social media. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Michael Schachtner |
| Creative Director | Daniel Haschtmann |
| Creative Director | Nicolas Linde |
| Art Director | Felix Boeck |
| Copywriter | Marc Bieri |
| Art Director | Melanie Specht |
| Copywriter | Melanie Specht |
| Copywriter | Gunther Osburg |
| Chief Creative Officer | Wolfgang Schneider |
| Creative Managing Director | Mirko Stolz |
| Creative Managing Director | Tobias Grimm |
| Managing Director | Jens Fauth |
| Group Account Director | Barbara Brunner |
| Account Manager | Wilma Faget |
| Account Manager | Natalie Volles |
| Account Manager | Pauline Harich |
| Event Agency | BBDO Live |
| Account Director Event | Daniela Haake |
| Account Manager Event | Kirsten Gehm |
| Chief Production Officer | Steffen Gentis |
| Producer | David Muellenborn |
| Photographer | Boy Behnke |
| Composer | Gabriel Chwojinik |
| Audio Production House | Sprachlabor Audioproduktionen GmbH |
| Audio Production House | Studio Funk GmbH & Co. KG |
| Sound Engineer | Michael Haecker |
| Sound Engineer | Tim Stephan |
| Director | Felix Marggraff |
| Director | Facundo Scalerandi |
| Director of Photography (DOP) | Jakob Beurle |
| Image Engineer | Rene Meixelsberger |
| Camera Operator | Ulrike Stiegfanz |
| Camera Operator | Sebastian Seibert |
| Camera Operator | Heinz Staubitz |
| Camera Operator | Andreas Hampp |
| Camera Operator | Silvia Hoffmann |
| Editor | Juhn Kim |
| Editor | Christian Esquerre |
| Editor | Daniel Scheuch |
| Editor | Daniel Brogwart |
| Animation | Till Markull |
| Make-Up Artist | Karsten Cismowski |
| Make-Up Artist | Jens Schneider |
| Styling | Antje Gohkle |
| Architecture | e.w.enture GmbH |
| Setting | Anja Zobel |
| Light/ Sound | MDS PAtec Veranstaltungstechnik GmbH |
| Media Agency | Mediacom |