Snickers - "Ahmend"

BBDO New York

BBDO New York New York, United States

Awards

32569

Brand: Snickers
Country: United States

Advertiser: Mars, Inc.

Title	Ahmend
Agency	BBDO New York
Campaign	Almond Satisfies
Advertiser	Mars, Inc.
Brand	Snickers
Date of First Broadcast/Publication	2018 / 3
Business Sector	Candy Bars
Story	Two friends in a car. The passenger pulls out a Snickers Almond bar and begins rambling on about almonds, mispronouncing the word as AHMEND every single time. The driver's irritation mounts into fury, until he actually jumps out of the car to escape the serial error. The car crashes into the curb further down the road. The fallen driver shouts after it: “It’s almond—with an L!” You overreact when you’re hungry.
Media Type	Television
Length	30 seconds
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Gianfranco Arena
Executive Creative Director	Peter Kain
Creative Director	Scott Mahoney
Creative Director	Dan Oliva
Director of Integrated Production	David Rolfe
Group Executive Producer	Amy Wertheimer
Executive Producer	Anthony Curti
Group Planning Director	Annemarie Norris
Account Planner	Christina Stoddard
Communications Planner	Sean Stogner
Account Manager	Kirsten Flanik
Account Manager	Susannah Keller
Account Manager	Lisa Piliguian
Account Manager	Tani Corbacho
Account Manager	Aparna Joshi
Account Manager	Blake Maraoui
Production Company	radical media
Director	Steve Miller
Director of Photography (DOP)	Eric Schmidt
Executive Producer	Gregg Carlesimo
Executive Producer	Frank Scherma
Production Company Producer	Carla Tate
Head of Production	Cathy Dunn
Editing Company	Arcade Editorial
Editor	Dave Anderson
Assistant Editor	Joseph Petruccio