Amy Yep

Amy Yep

Brand Director at TBWA\ Group Singapore
Singapore, Singapore

About me

A true believer of Big idea and strive to make every campaign count. Digital savvy with substantial experience in ATL, BTL, Digital and Social Media Marketing.


Brand Director
Singapore, Singapore
March 2016 - Present (4 years 10 months)
Key Accounts: Singapore Airlines - Brand Pillar, Airbnb APAC, Caltex APAC (Digital), Grab (Project basis)

• Defines, develops and owns the regional account strategy for assigned clients including relationship, metrics, financial objectives, creative evaluations and demonstrations.
• Being sufficiently informed and personally involved, ensuring sound planning, good service and a solid client/agency relationship in the regional network.
• Manages duties, goals, and supervises the Brand team in the local markets.
• Creates and implements new ways of working that allow the both the Regional and Local Brand Teams to deliver quality work faster and efficiently that meets global standard.
• Operationalize Disruption Live® (Social Newsroom) in APAC by improvising the Global Structure and executed content pieces out of the retainer scope.
Brand Director, Digital
Petaling Jaya, Malaysia
October 2014 - March 2016 (1 year 5 months)
Key Accounts: DIGI Telco, Astro TV Broadcast (Chinese Segment), Astro Radio Network, Astro Customer Acquisition, Wyeth S26, NJOI
Associate Director, Social Media
IPG Mediabrands
December 2012 - September 2014 (1 year 9 months)

Key Accounts:
Malaysia Airlines, KFC, Pizza Hut, 100Plus, F&N, Drypers

• Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products.
• Co-lead the development of organization-wide social media management standards, policies and rules of engagement for social media alongside Regional Executive Director.
• Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
• Work with all brands to explore and identify ways to integrate social media into business strategies and marketing campaigns.
• Apply marketing research and development methods to learn and understand emerging trends, technologies and to communicate this knowledge through social campaigns.
• Was chosen to be seconded in Vienna office for 2 weeks to share best practices and help out in ongoing pitches in 2014
Associate Account Director
Kuala Lumpur, Malaysia
January 2012 - December 2012 (11 months)
Key Accounts: Telecommunication Brand - Celcom Xpax, Celcom Online Store, Celcom The Cube, Celcom S.O.X. & Celcom U.O.X.

• Account lead and manage a team of 4 persons (1 Account Manager, 1 Senior Account Executive and 2 Account Executives) alongside of Account Director to ensure overall efficiency (workflow, revenue growth, best account management delivery).
• Responsible for all campaigns from initial point of contact (taking brief from Client), presentations, strategy planning, proposals, concept development, execution (production, printing) for all ATL and Digital items.
• Work closely with Digital team (Project Executives, Digital Creatives and 3rd Party Digital Vendors) to ensure jobs are done and delivered without mistakes.
• Plan 360 campaigns with key digital and interactive platforms such as social media elements to increase brand and customer relationship through dialogue
Senior Account Manager
Kuala Lumpur, Malaysia
October 2007 - November 2011 (4 years 1 month)
Key Accounts: Pizza Hut, Nestle Bliss, Mattel Regional (APAC), Kimberly Clark, Hard Rock Hotel, Sunrise Properties, WWF

• Responsible for specific campaigns from initial point of contact (taking brief from Client), presentations, strategy planning, proposals, concept development, execution (production, printing) for all ATL and BTL items.
• Take the lead role in advertising campaign by working closely with internal teams (creatives, planner, traffic, designers) and external team (media agency, production house, clients); utilize relationships to ensure that deadlines are met.
• Works with peers across departments & disciplines to apply best Account Service practice


Diploma in Graphic Design; Advertising

2001 - 2004 (3 years)

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