| Title | The pad ad p2 |
| Agency | adam&eveDDB |
| Campaign | The Pad Ad |
| Advertiser | Hey Girls |
| Brand | Hey Girls |
| Date of First Broadcast/Publication | 2018 / 8 |
| Business Sector | Hygiene & Personal Care Products |
| Tagline | Help us end period poverty. |
| Story | One in ten girls in the UK can't afford sanitary products, so every month have to make their own D.I.Y. pads out of loo roll, socks or even newspaper. Hey Girls is a social enterprise company who are trying to solve period poverty with buy one give one boxes of sanitary towels, and they wanted to bring this fact home to people in a hard hitting campaign. They and advertising agency adamandeveDDB created 'The Pad Ad', a newspaper advert which could be cut out and used as a D.I.Y. sanitary pad to visualise that this is exactly how girls are having to improvise every month. It ran in the Metro newspaper as a double sided advert, with the make your own sanitary pad on the first page and the fact revealed on the reverse side when you turn the page. Print advertisement created by DDB, United Kingdom for Hey Girls, within the category: Public Interest, NGO. |
| Philosophy | Page 1: Make your own sanitary pad Page 2: One in ten girls in the UK can't afford sanitary products. Every month they're forced to use loo roll, socks or even newspaper. |
| Media Type | Magazine Custom Publishing |
| Deputy Executive Creative Director | Mike Sutherland |
| Chief Creative Officer | Richard Brim |
| Deputy Executive Creative Director | Ant Nelson |
| Managing Partner | Charlotte Cook |
| Artwork | Emma Vincent-Pagden |
| Designer | Santi Rey |
| Account Manager | Katie Briefel |
| Agency Producer | Nickie Dixon |
| Copywriter | Sali Horsey |
| Art Director | Zoe Nash |
| Design | King Henry Design |
| Account Planner | Milla McPhee |
| Account Manager | Kathryn Gooding |
| Managing Partner | Liam Mullins |
| Media Planner | Isaac Atite |
| Media Agency | 7Stars |
| Sampling Agency | Pod Staffing |