Mel White

Mel White

Assistant Professor at Newhouse School, Syracuse University
Greater New York City Area, United States

About me

Mel White has over 25 years of advertising experience – 17 of these years as a veteran of the New York City advertising scene where she worked as a Creative Director/Art Director at top agencies such as Young & Rubicam, Ogilvy, Grey, Publicis, and D’Arcy.

She has worked on a range of accounts from packaged goods to technology on many high-profile brands such as Microsoft, Land Rover, MINI Cooper, Crest, Dannon, American Express, Lea & Perrins, Miller, Xerox, Dell, Sony, Bounty, Green Mountain Coffee, Hillshire Farm, Old El Paso, Cellular South, Sleep Number, Fisher-Price, Capitol One, Always, Pillsbury, Swiffer, UNCF, and Search Dog Foundation. She has big pitch experience for national brands like Famous Footwear, Sleep Number, Ameriprise Financial, Transitions Lenses, and Earthlink and has been instrumental in winning pitches for new accounts – most notably at Young & Rubicam and Ogilvy.

Having won several industry awards, she excels at creating strong visual solutions and has worked on integrated campaigns with shoestring budgets through million dollar tv shoots. In addition to tv, print, and outdoor, she has created advertising for brand activation, social media, digital interactive, and new technology.

She began her advertising career at Mark Russell & Associates in Syracuse, NY after earning a B.F.A. in Advertising Design from Syracuse University’s College of Visual and Performing Arts.

She was recently appointed Assistant Professor of Advertising at Syracuse University's Newhouse School of Public Communications teaching Advertising Creative/Portfolio and Art Direction Courses.

Sector Experience
Awards

Positions

Assistant Professor
Newhouse School, Syracuse University
United States
August 2015 - Present (5 years 10 months)
Use my 26 years of experience in the field, the last 17 of those in NYC, in this tenure-track position to design and teach advertising creative/portfolio courses to advertising program majors – emphasizing learning how to create big ideas using provocative visual solutions in integrated campaigns that utilize TV, print, outdoor, digital interactive, brand activation/experiential, and new technology.
Art Director
New York, United States
1998 - Present (23 years 5 months)
I worked at Y&R and Wunderman to bridge the Citibank general and direct work.
Clients: Sony, Citibank, Xerox, Fisher-Price
Freelance Creative Director/Art Director
Freelance
United States
2013 - 2015 (2 years)
Clients/Agencies: Grey, Ogilvy, FCB, Rock the Vote, Amalgamated Bank, M Barry and Co
Supervised Creatives
Associate Creative Director
New York, United States
2008 - 2013 (5 years)
Clients: Microsoft, Land Rover, MINI Cooper, Dannon, FoodSaver, Green Mountain Coffee, Xerox, Dell, C Spire (formerly Cellular South), Lea & Perrins, Famous Footwear, Hillshire Farm, UNCF, UNICEF, Search Dog Foundation, Pfizer, Bayer
New Business Win: Famous Footwear (for Y&R Chicago)
Supervised Creatives See less

Senior Art Director, Partner
New York, United States
2004 - 2008 (4 years)
Clients: Miller, American Express, Ameriprise Financial, Sleep Number Beds, The Economist, Sears, Ponds
New Business Win: Sleep Number Beds
Supervised Creatives
Senior Art Director
Digitas Classic
United States
2003 - 2004 (1 year)
The New York Times Photo Archives, American Express, Netscape, AOL, Viagra, Aricept
Senior Art Director
New York, United States
2002 - 2003 (1 year)
Clients: Bounty, Metamucil, Friends of the Earth

Senior Art Director
New York, United States
2000 - 2002 (2 years)
Clients: Crest, Capital One, Norelco, Earthlink, Pillsbury, Old ElPaso, Swiffer, Pampers, Rispinos, Always, Alldays, Friends of the Earth, Metamucil, Relpax

Education

BFA in Advertising, VPA

1985 - 1989 (4 years)

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