Catherine Gotlieb
Head Of Customer Experience, Media and Digital at Volkswagen Group France
Paris, France
TitleVW Stories
Agency
Campaign VW Stories
Advertiser Volkswagen Group
Brand Volkswagen
Date of First Broadcast/Publication
Business Sector Automotive
Philosophy Do we have to wait until the World Cup final or the first man on the moon to finally feel this indescribable feeling of having something in common with our contemporaries ?
Fortunately not, because we all already share something: A car.
With which we have a personal but especially collective history.
A universal experience that Volkswagen wanted to share with everyone.
Funny, moving, sometimes embarrassing, these “People’s Car” stories, illustrated by Kikuo R. Johnson, a talented New Yorker author, were perfect for Instagram stories on the brand’s Instagram account.
Media Type Outdoor/Out of Home
Executive Creative Director
Art Director
Copywriter
Managing Director
Managing Director
Account Director
Account Executive
Marketing Director
Head of Experience
Communication Manager
Communication Manager
Planner
Agency Producer
Illustrator
Social Director
Community Manager
Community Manager
Community Manager

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