Head Of Customer Experience, Media and Digital
at
Volkswagen Group France
Paris, France
| Title | VW Stories |
| Agency | DDB Paris |
| Campaign | VW Stories |
| Advertiser | Volkswagen Group |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Automotive |
| Philosophy | Do we have to wait until the World Cup final or the first man on the moon to finally feel this indescribable feeling of having something in common with our contemporaries ? Fortunately not, because we all already share something: A car. With which we have a personal but especially collective history. A universal experience that Volkswagen wanted to share with everyone. Funny, moving, sometimes embarrassing, these “People’s Car” stories, illustrated by Kikuo R. Johnson, a talented New Yorker author, were perfect for Instagram stories on the brand’s Instagram account. |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Alexander Kalchev |
| Art Director | Jenna Haugmard |
| Copywriter | Julien Kosowski |
| Managing Director | Alban Callet |
| Managing Director | Pierre Boutin |
| Account Director | Axel Renaudin |
| Account Executive | Coralie Bouillier |
| Marketing Director | Ghislain Laffite |
| Head of Experience | Catherine Gotlieb |
| Communication Manager | Bastien Barraud |
| Communication Manager | Lucas Blanchard |
| Planner | Loïc Morando Kügerl |
| Agency Producer | Fabien Donnay |
| Illustrator | Kikuo R. Johnson |
| Social Director | Julien Scaglione |
| Community Manager | Marie Le Scao |
| Community Manager | Julie Gueulet |
| Community Manager | Edouard Frapier |