Delphine  GROLL

Delphine GROLL

Business Development & Communication Director at My Little Paris Group
Paris, France

About me

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Business Development & Communication Director
My Little Paris
April 2017 - Present (3 years 5 months)
Launched in 2008, My Little Paris is a media and an e-commerce company with more than 150 employees. Present in five countries (France, UK, Japan, Germany, USA), My Little Paris includes a dozen brands based on engaged communities (My Little Paris, Merci Alfred, My Little Box, Tapage, Gambettes Box, My Little Beauty, Loom, etc.)
My Little Paris brings together a community of more than 4 million people.

Missions :
- Prospection & development of new business activities
- Management of strategic alliances with key clients and partners
- External communication : strategic orientations, development of global campaigns, brand image, key opinion leaders relations
April 2016 - September 2017 (1 year 5 months)
In line with the aufeminin Group’s diversification strategy, Gretel was launched in 2016 as a new e-commerce brand.
Gretel is a healthy snacks box, based on a monthly subscription model.
With 300 million possible combinations per box. Gretel is the 1st box fully personalized in France.
Gretel is owned by aufeminin Group.
Communication Director Group
September 2014 - September 2017 (3 years)
Present in 21 countries aufeminin is one of the world leader of editorial and community-based content for women, with brands such as aufeminin, Marmiton, My Little Paris, Merci Alfred, Gretel.

Missions :
- Financial and corporate communication for aufeminin Group, a listed company majority owned by Axel Springer.
- External communication for aufeminin, My Little Paris, Marmiton: media relations, lobbying, public relations, partnerships, communication actions with influencers, CSR, brand marketing.
- Strategic orientations with the CEO (direct manager), brand management and marketing budgets.


Prépa ENA (Top French Public Administration University to train the future executive public) GradeAdministration

2009 - 2010 (1 year)

Graduated & Master’s in Public Affairs/Political Sciences

2005 - 2009 (4 years)

Trade Organizations

Le Club des Annonceurs, Paris

Board Member
November 2017 - Present (2 years 10 months)
Le Club des Annonceurs is an organization gathering around 150 brands in France (Managing Directors, Marketing, Communication and Digital managers).

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