| Title | Diving |
| Agency | Sancho BBDO |
| Campaign | Curves of the Logo |
| Advertiser | PepsiCo Inc. |
| Brand | Pepsi Light |
| Date of First Broadcast/Publication | 2018 / 8 |
| Business Sector | Soft Drinks, Tonics |
| Philosophy | This luscious print campaign was created by Sancho BBDO Colombia for Pepsi Light. The inspiration was born from playing with the Pepsi logo. Sancho BBDO believes that Pepsi Light is a product that encourages consumers to go out, move and be active. The Pepsi logo represents that movement and with a small twist its shape becomes waves, mountains, parachutes and more. |
| Media Type | |
| Copywriter | Fabián López 'Chompi' |
| Copywriter | Camilo Torres |
| Copywriter | Kyara Ortega |
| Art Director | Juan David Pardo |
| Art Director | Tatiana Serpa |
| Art Director | Sebastián Hernández |
| Executive Creative Director | Daniel Alvarez |
| Chief Creative Officer | Hugo Corredor |
| Chief Creative Officer | Giovanni Martinez |
| Illustrator | Juan David Pardo |
| Illustrator | Tatiana Serpa |
| Account Director | Rodrigo Salazar |
| Retouch | Tatiana Serpa |
| General Account Director | Javier Jimenez |
| Account Manager | Juliana Ordoñez |
| Account Director | Rodrigo Salazar |
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