| Title | The Unfun Balloon 4 |
| Agency |
BBDO Canada
|
| Campaign |
The Unfun Balloon
|
| Advertiser |
Lung Association - Ontario
|
| Brand |
Lung Association - Ontario
|
| Date of First Broadcast/Publication |
2018 / 8
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Philosophy | Balloons have been a colourful, cheery part of celebrations since at least the late 1800s, but they can also alert people to serious hidden health conditions. Blowing up a balloon is a key health test that most people have been taking their whole life without realising it. The Lung Association - Ontario has partnered with BBDO Toronto to urge Ontarians to take “The Unfun Balloon” test. The new test is part of an effort to raise awareness of Chronic Obstructive Pulmonary Disease (COPD). An umbrella term for a group of progressive lung diseases including emphysema and chronic bronchitis, COPD is expected to become the third largest cause of death worldwide by 2020. It is estimated that 1.6 million of the approximately 3.2 million Canadians currently living with COPD don’t know it, preventing them from seeking out potentially life-saving medical treatment. Blowing up a balloon can be an indicator of lung health. The Lung Association is urging people who struggle with the task to visit theunfunballoon.ca to discover the additional symptoms and risk factors of COPD. The Lung Association is mailing The Unfun Balloon to GTA residents so that they can conduct the test at home, while an accompanying awareness campaign includes transit ads featuring an image of an uninflated balloon driving people to get more information about COPD at theunfunballoon.ca URL. The Unfun Balloon will also be available for free at select retailers, but any balloon can be used to take this new test making it very accessible and easy to do. |
| Media Type |
Packaging, Branding & Design
|
| Marketing |
Peter Glazier
|
| Marketing |
Monica Kocsmaro
|
| Art Director |
Bryan Howarth
|
| Chief Creative Officer |
Denise Rossetto
|
| Chief Creative Officer |
Todd Mackie
|
| Director |
Chris Booth
|
| VP, Group Account Director |
Rebecca Flaman
|
| Account Coordinator |
Nasreen Mody
|
| Account Director |
Saloni Wadehra
|
| Director of Photography (DOP) |
Angel Navarro
|
| Sound |
Przemek Zalinski
|
| Editing Company |
Saints Editorial
|
| Editor |
Christopher Chang
|
