Gayle Fuguitt

Gayle Fuguitt

Chief of Customer Insight and Innovation at Foursquare
New York, United States

About me

Gayle Fuguitt joined Foursquare as their Chief of Customer Insight and Innovation in 2016, after being CEO and president of the Advertising Research Foundation. She reinvented the ARF platform with such initiatives as “How Advertising Works Today,” geared toward driving advertising, marketing, ad tech, and solution-provider leaders to build brands and create meaningful, measurable sales growth. Prior to her role at the ARF, Ms. Fuguitt’s 32-year career at General Mills included overseeing global consumer marketing insights and analytics. She led the company’s investment of over $70 million in venture capital into Internet research in 1998, social media research in the early 2000s, and mobile research from 2010 on. In 2014 Ms. Fuguitt was inducted into the Market Research Council Hall of Fame. She served on the board and executive committee of the ARF from 2005 to 2012. She holds a B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill. She earned her M.B.A. at the University of Wisconsin in Madison, where she was a founding member of and board chair for the A.C. Nielsen Center for Marketing Research. 

Positions

Chief of Customer Insight and Innovation
Foursquare
United States
December 2016 - Present (2 years 5 months)
Delivering and building Future Forward global mobile solutions in location intelligence for marketers and advertisers to build brands and drive growth. Channeling the voice of the marketer to the measurement industry.
CEO and President
United States
2013 - 2016 (3 years)
As Chief of Customer Insight and Innovation at Foursquare help lead customer connections and productize technology into real time decision making and insight solutions for today's marketers, advertisers, ad agencies and publishers. Responsible for translating decision needs of CPG marketers and insights leaders into meaningful solutions for Audience Targeting, Attribution and Measurement and End to End Solutions in global, mobile place based insight and analytic platforms. Helping the Foursquare team build meaningful products to drive growth and deliver better business decisions for our customers.

Previously as former CEO of 75+ year old advertising research organization, leading a vision to modernize, quantify and simplify growth opportunities and outcomes for our 400+ member companies and affiliates...Advertisers, Networks, Advertising Agencies, and Research and Consulting Suppliers. Mobilizing the organization to reinvigorate and globalize our solutions and brand. Engaging current and next generation research leaders to be the voice of the consumer at the global decision table.
Vice President, Global Consumer Insights
General Mills
United States
1980 - 2012 (32 years)
General Mills Inc. Minneapolis, MN 1980-2012
Vice President, Global Consumer Insights (1997-2012)

Reported to EVP, Global Growth, Strategy and Innovation
Led team of 21 Directors, VP, budget of $150MM, deliver global data analytics, innovation, brand building and trend insight analysis to drive global business strategy.

Sponsor and Creator of Analytics and Primary Research team of 57 in Mumbai, India.

Architect of unique strategic partnerships, board member with MarketTools (Internet Research Firm venture backed by P&G, WPP, General Mills, Oak Hill Venture, and others), and Iconoculture (Internet Trends Company venture backed and acquired by Corporate Executive Board public consultancy).

Shifted 85% of General Mills' research to the internet in one year in 1998/99 through strategic partnership with MarketTools.


Big "G" Cereal Division:Director, (1993-97), Vice President (1997)

Yoplait USA: Manager (1986-88), Director (1988-90),VP (1990-93)

Market Research Manager and Analyst Positions: (1980-86)

Education

MBA IN Marketing Research

1978 - 1980 (2 years)
Activities : Concentration in Marketing Research

BS, BA IN Economics, Industrial Relations

1974 - 1978 (4 years)
Activities: Phi Eta Sigma, Orientation Committee

Other professional activities

Trustee

2011 - Present (8 years 4 months)
As a trustee, a member of the Finance and Development Committees. Special area of interest is applying research techniques in experimentation, learning, and communities, to influence and architect actions aligned with strategic vision for the museum related to art, learning about and experiencing art. Research focus areas to be collaboration, social media, mobile connections, education and technology...globally. Recently lead first ever "TED talk" symposium with the MIA trustees and staff and five other museums on The Art of Ideas to define the museum of the future: http://www.youtube.com/watch?v=glhDg3X_Ric Collector of Majolica, Mid-Century Modern Decorative Art and Furniture, Transfer ware, Folk Art and Vintage Jewelry

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