Title | Gravity |
Agency | Great Guns |
Campaign | Gravity |
Advertiser | Fat Joe, Anna Zak and DJ Richard Orlinski |
Brand | Fat Joe, Anna Zak and DJ Richard Orlinski |
Date of First Broadcast/Publication | 2018 / 8 |
Business Sector | Others |
Philosophy | merican rapper, Fat Joe, Israeli songstress, Anna Zak, and French DJ, Richard Orlinski, launch the music video for their track, ‘Gravity’. Great Guns’ Tal Zagreba writes and directs an eye-popping kaleidoscopic music video that bends perspective and transports audiences across outer space. For the summer anthem, Grammy-nominated Bronx MC, Fat Joe, collaborates with the most influential Israeli on Instagram, 17-year old social media star, model, and singer, Anna Zak, and one of France’s top 10 bestselling artists internationally, the sculptor and DJ, Richard Orlinski. The camera begins a mesmerising rotation as it opens with Zak and Orlinski dressed to blend in with a monochromatic, geometric space. Zak unfurls her hair, causing it to tumble up – revealing, through a surprising 180-degree camera rotation, that she’s upside down. The film flits through a series of different environments in which Zak and Orlinski’s chameleonic appearances play with perspective. High-octane dance sequences then plunge audiences into a meteor cloud where Fat Joe performs the rap. Space debris flies past the screen as the asteroids that Fat Joe, Zak, and Orlinski are standing on come together to create a huge, epic structure in the shape of Orlinski’s iconic gorilla sculptures. Cannes Lions YDA Award-winner, Tal, reunites with long-time collaborator, Robert Moreno, on this production. The two have previously created celebrated works such as Volvo’s branded content music video, ‘Call My Name’, and innovative mixed-media music video, ‘Legal Eyes’, for Hadag Nahash and Infected Mushroom. ‘Gravity’ is now live online. |
Media Type | Music Video |
Length | |
Market | Israel, France |
Production Company | Great Guns |
Written & Directed by | Tal Zagreba |
Cinematographer | David Stragmeister |
VFX Director | Robert Moreno |
VFX Director | Yehuda Revivo |
Production Company | Tifferet Productions |
Executive Producer | Roy Kaski |
Executive Producer | Doron Lahav |
Co-Production Company | Great Guns |
Co-Producer | Laura Gregory |
Co-Producer | Sheridan Thomas |
Co-Producer | Thom Fennessey |
Choreographer | Imre Van Opstal |
Dancer | Imre Van Opstal |
Dancer | Etay Axelroad |
Dancer | Billy Barry |
Dancer | Ben Green |
Line Producer | Rechela Deutsch Bar Or |
AD | Mirit Adler |
Stylist | Haya Vider |
Hair & Make Up | Ido Raphael |
Art | Anat Glazer |
Editor | Shahar Beeri |
VFX Supervisor | Robert Moreno |
3D Animation & Render | Robert Moreno |
3D Animation & Render | Omer Ben David |
Lead Compositor | Yehuda Revivo |
Compositing | Robert Moreno |
Compositing | Vadim Bar Zakharin |
Compositing | Boris Klimenko |
Compositing | Michael Sokolov |
Compositing | Elad Adir |
Color Services | Yehuda Revivo |
Color Services | Robert Moreno |