Rahel Rasu

Rahel Rasu

Executive Vice President, Head of Global Communications at Mediabrands
New York, United States

About me

Rahel Rasu is Executive Vice President, Head of Global Communications for DDB Worldwide, a global marketing communications network.As Head of Global Communications, Rahel is responsible for building DDB Worldwide’s brand globally by strategically developing, managing and executing the public relations, executive thought leadership, editorial content, philanthropic projects and events for the global creative network.In this role, Rahel works with the agency’s network of global press contacts at marquee publications, both mainstream and industry, such as Fast Company, Business Insider, Advertising Age and Adweek. She positions the network through its leaders’ global speaking opportunities at programs including CES, Cannes Lions Festival, Web Summit and SXSW to align with agency and client goals. Prior to joining DDB, Rahel worked as SVP, Corporate Communications at McCann Worldgroup, where she collaborated with leadership to create opportunities for McCann’s brand, executives and clients. Before McCann, Rahel worked in research at Ad Age’s DataCenter. While at Ad Age, she communicated with leading agency and brand sources to help gather, verify and assess data across multiple disciplines including Media, Digital, Search, Direct, Promotions and Public Relations for the publication’s annual reports and Fact Packs. As a first-generation college student, Rahel is passionate about supporting diverse up-and-coming leaders across industries. She has served as a mentor through programs such as She Runs It (formerly Advertising Women of New York) and America Needs You (ANY), and is a member of Columbia College Chicago’s Alumni Board of Directors. Rahel is also a member of Advertising Week New York’s Advisory Council.

Positions

Chief Communications Officer
New York, United States
February 2021 - Present (1 year 10 months)
Head of Global Communications
DDB
Manchester, United Kingdom
May 2019 - February 2021 (1 year 9 months)
Senior Vice President
New York, United States
February 2014 - May 2019 (5 years 3 months)
Senior Vice President Jul 2018 – May 2019

Responsible for building McCann Worldgroup’s global public brand in line with growth objectives
Lead corporate communications partner to the President of North America while reporting directly into the Global Chief Communications Officer to ensure
Collaborating with leadership to create opportunities for unique programs and events with visibility to potential clients and press
Ability to work with senior leadership across the network and communicate central core management objectives and strategies
Align with clients’ objectives and partner with them to mutually elevate participation at relevant events
Working with global press, internal communications teams and social media teams across all regions to ensure consistent messages for all stakeholders
Develop the agency’s network of global press contacts at marquee publications, both mainstream and industry, such as The New York Times, SHP+ Shanghai, Ad Age and Adweek
Overseeing sponsorship and external partnership opportunities to support the philanthropic mission around diversity and engagement solutions that drive business performance and innovation across agencies
Strategically managing, developing and executing global and regional events, sponsorships, speaking opportunities, philanthropic projects and editorial content to achieve business goals at events including Cannes, CES, Mobile World Congress, Web Summit and Spikes Asia
Managing overall global communications budget, including events and activation coverage, sponsorships and contract negotiations, aligning with CFOs to ensure allocations

Director, Corporate Communications & Events Sep 2016 – Jul 2018
Responsible for orchestrating the global network’s presence and overall management, development and activation of the network’s global and regional event programs, sponsorships, and speaking engagements in order to support the achievement of McCann Worldgroup’s overall growth plans and communications objectives
Strategizing, developing and implementing global and regional event programs, sponsorships, speaking engagements and related editorial opportunities to support growth plans
Partnering with clients to align with their objectives and sync opportunities to participate along side the agency at industry and internal events
Working with global press, internal communications across all regions and social media teams to ensure consistent messages for all stakeholders
Developing opportunities to support the company’s philanthropic mission
Collaborating with leadership to create opportunities for unique programs and events for both internal and external audiences
Securing strategic partnerships to support marketing initiatives and deliver added value to support McCann Worldgroup’s strategic goals
Managing events and activation budget in support overall communications budget
Ability to work as a strong leader and communicator with senior management across the network and communicate central core management objectives and strategies
Ability to bring new thinking and ideas to senior leadership

Communications Manager Feb 2014 – Sep 2016
Promotes Worldgroup agency brands – duties include writing press releases, covering social media events, and managing events
Project manager for global and technology awards events (Cannes Lions Festival of Creativity, Mobile World Congress and the Consumer Electronics Show)
Coordinates entries for industry reports like Ad Age (Agency Report, Leading National Advertisers report and Agency A-List) and Adweek (A-List)
Manages global digital content for internal and external sites, writes and edits posts, manages analytics and back-end operations including some basic HTML using WordPress

Communications Coordinator May 2013 – Feb 2014
Responsible for establishing awareness of McCann Worldgroup agency brands internally and externally – duties included research, writing, event assistance
Managed production, assets and material used for leadership meetings and year-end reviews
Developed global intranet content strategy, tracked and entered relevant content, supported distribution to global teams through multiple distribution channels
Provided global PR, communications and marketing teams with support in various areas whenever possible
Freelance Communications Specialist
Brooklyn, United States
January 2013 - May 2013 (4 months)
Companies: GLC Communications in Chicago, Ill.; Rotary International, Evanston, Ill.; Huge Inc. in Brooklyn, NYCWrote, ghostwrote, transcribed and edited internal and external material and marketing content for business, medical and educational publications, including reconstructing themes for specific audiences Script supervised for improve-style corporate video production shoots with Second City Communications in Chicago, Ill.
Research Associate
New York, United States
February 2010 - January 2013 (2 years 11 months)
Communicated with leading agency and company sources to assess and verify content across multiple disciplines including Media, Digital, Search, Direct, Promotions and Public Relations for Advertising Age’s annual reports Collaborated with colleagues to review financial reports of nation’s largest media companies to compile company profiles, holdings, executives and media revenue Edited, proofread and fact-checked report data and corresponding content see less

Education

B.A.

February 2021 - February 2021 ()

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