| Title | Bohemian Rhapsody |
| Agency | adam&eveDDB |
| Campaign | Bohemian Rhapsody |
| Advertiser | John Lewis |
| Brand | John Lewis & Partners + Waitrose & Partners |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Department Stores, Supermarkets |
| Story | A scraping of violins as school children show off their "talents" to the assembled parents. The kids shuffle off. But then something special happens, as a new group of children begin to sing Queen's "Bohemian Rhapsody". With references to the original video, their performance becomes a full-blown space opera crammed with special effects. In the wings, their teacher is triumphant. In the same way that collaborating retailers Waitrose and John Lewis give their all for customers: "When you’re part of it, you put your heart into it." |
| Media Type | Television & Cinema |
| Length | |
| Soundtrack | Bohemian Rhapsody by Queen |
| Post Production | MPC LDN |
| Editing Company | Final Cut |
| Director | Dougal Wilson |
| Production Company | Blink London |
| Creative Director | Tim Vance |
| Art Director | Tim Vance |
| Copywriter | Tim Vance |
| Creative Director | Paul Knott |
| Art Director | Paul Knott |
| Copywriter | Paul Knott |
| Chief Creative Officer | Richard Brim |
| Chief Executive Officer (CEO) | Tammy Einav |
| Production Company Producer | Ewen Brown |
| Director of Photography (DOP) | Linus Sandgren |
| Production Designer | Chris Oddy |
| Production Manager | Beatrice Warren |
| Executive Producer | James Studholme |
| Account Director | Jo Lorimer |
| Account Planner | Charlotte Wood |
| Account Manager | Tom Peters |
| Business Director | Sam Brown |
| Media Agency | Manning Gottlieb OMD |
| Media Planner | Andrew Darby |
| Media Planner | Julianne Ngu |
| Media Planner | Geraldine Ridgway |
| Media Planner | Hannah Gardner |
| Media Planner | Lauren Ashford |
| Post Production | Amy Richardson |
| Editor | Joe Guest |
| Audio Post Production | Factory |
| Special Effects / VFX | Tom Harding |
| Colorist | Jean-Clément Soret |
| Sound Designer | Anthony Moore |
| Sound Designer | Mark Hills |
| Advertising Manager | Craig Inglis |
| Advertising Manager | Becky Brock |
| Advertising Manager | Liz Lebreton |
| Advertising Manager | Emma Wood |
| Advertising Manager | Katie Gould |
| Advertising Manager | Sara Preece |
| Advertising Manager | Martin George |
| Advertising Manager | Rupert Ellwood |
| Advertising Manager | Joanne Massey |
| Advertising Manager | Ashleigh Vinall |
| Advertising Manager | James Ward |
| Advertising Manager | Samantha Hyland |
| Managing Partner | Miranda Hipwell |
| Production Coordinator | Stefania Monetti |
| Assistant Editor | Leah Burton |
| Strategy Director | Martin Beverley |