Laurel Muir

Laurel Muir

Managing Director + Partner at Sterling-Rice Group
Boulder, United States

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Managing Director + Partner
Laurel has been cooking up her love of food and developing brands for the last 16 years. After starting her career in high tech and telecom, she fled to Johnson and Wales culinary school to dive into her true passion…food. She’s worked in restaurants in San Francisco and abroad before coming to SRG. While at SRG, she’s led global, brand image development, consumer insights, positioning, and advertising for California Almonds, U.S. Potatoes, and Hass Avocados, driving the industries to new heights 

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