| Title | ParkIpsum's Generator |
| Agency |
Wunderman Thompson
|
| Campaign |
Parkipsum's Generator
|
| Advertiser |
Parkinson's NSW
|
| Brand |
Parkinson's NSW
|
| Date of First Broadcast/Publication |
2020 / 5
|
| Business Sector | Charities, Foundations, Volunteers
|
| Story | Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’ . Two words that people living with Parkinsons know all too well. In recognition of Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator. Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection. |
| Media Type |
Web Site
|
| More Information | https://parkipsums.com/ |
| National Chief Creative Officer |
Simon Langley
|
| Creative Team |
Nick Doring
|
| Creative Team |
Kat Thomas
|
| Digital Design Director |
Dena Taiebat
|
| UI Creative |
Marvin Cheung
|
| Senior Front End Developer |
Joe Campbell
|
| Partner |
Ana Lynch
|
| Engagement Manager |
Rebekah O’Grady
|
| Chief Executive Officer (Parkinson's NSW) |
Jo-Anne Reeves
|
| Marketing and Digital Manager (Parkinson's NSW) |
Mirelle Brockett
|
