Phil Edmonds

Phil Edmonds

Managing Partner at The Oystercatchers
LONDON, United Kingdom

About me

Phil has had a broad array of roles his career in advertising at M&C Saatchi where highlights included relaunching J. Sainsbury with the “Making Life Taste Better” campaign.

Following M&C Saatchi, Phil worked at Leo Burnett for 4 years on the full portfolio of Heinz brands including John West, helping the agency win a Cannes Silver Lion. Before moving to Kastner & Partners establishing Red Bull as a major UK brand

Phil’s latest agency-side role was to look after the United Biscuits and Nestlé businesses at Publicis London which include household names like Nescafe, Hula Hoops, McVitie’s, McCoy’s, Carnation and Buxton.

Phil has joined Oystercatchers after serving as the General Manager of Adstream Europe for 4 years.

He loves cycling, good coffee and making pizza for his kids. He has a PhD in Epidemiology.

Positions

Managing Partner
London, United Kingdom
February 2018 - Present (1 year 3 months)

Oystercatchers are experts in accelerating marketing performance. We provide a wide range of specialist consulting services to deliver the optimum model for marketing excellence.

Managing Director
wishibl.com
United Kingdom
July 2017 - Present (1 year 10 months)
wishibl will take the guess-work out of gifting... once we've launched.

Until then we're all about the funding drive.

General Manager | Europe
London WC1V 7AA, United Kingdom
May 2014 - September 2017 (3 years 4 months)
In my role as General Manager | Europe at Adstream, I was responsible for building the commercial aspects of the business and expanding the company’s client base by driving sales and marketing activities in what is recognised as the world’s leading advertising digital asset management, workflow and distribution company.

I had direct P&L responsibilities, and managed a Europe-wide team of Regional Managing Directors helping them generate new revenue and grow existing income through innovative and successful sales teams.
Business Director
London, United Kingdom
November 2007 - May 2014 (6 years 6 months)
Looked after the Renault, SMA, United Biscuits and Nestle UK accounts. Not all at the same time.

Focused on producing Big Ideas that can be media neutral and make people think differently about brands
Joint Founding Director
London, United Kingdom
July 2006 - October 2007 (1 year 3 months)
My business partner and I launched Townhouse - a fully integrated advertising agency in 2006 and won a number projects from our key founding clients, including Chevrolet, Red Bull and Fox.

The philosophy of our agency was to put clients’ business problems at the heart of everything we do and deliver solutions to those problems, not just ads
Managing Director
London, United Kingdom
January 2005 - July 2006 (1 year 6 months)
My accounts Included; Red Bull, Chevrolet, Haribo, Oakley, Salty Dog and Gallaher

While there I improved revenue by 45% and profit by 300% . We won four key new clients. The number of employees doubled from 9 to 18. I improved existing client relationships, resolved internal politics and helped produce quality ads.

I was instrumental in setting up a retail advertising solution for Chevrolet and created a virtual agency network with other sister agencies (BTL, Digital, PR and Event Management).
Client Services Director
London, United Kingdom
March 2004 - March 2005 (1 year)
Delaney Lund Knox Warren

My accounts were Halifax/Bank of Scotland.

While at DLKW I worked with all members of Account Management to co-ordinate career opportunities, pay reviews, promotions and appropriate account allocation. Additionally I dispensed pastoral advice where necessary.

For my client I provided overall strategic direction and supervision of all advertising.
Head of Account Management
London, United Kingdom
July 2001 - March 2004 (2 years 8 months)
My accounts included Heinz, John West, Bulmers, Hallmark, Gala, Bel Fromagerie.

I worked with all members of the Account Management department to co-ordinate career opportunities, pay reviews, promotions and appropriate account allocation and dispensed pastoral advice where necessary.

I also helped manage the merger with D’Arcy.

For clients I provided overall strategic direction and supervision of advertising for the Heinz and John West brands. I coordinated the Bulmers pitch win.
Group Account Director
Dallas, United States
July 1999 - July 2001 (2 years)
I ran two accounts – American Airlines and the oneworld alliance.

I provided overall strategic direction and supervision of advertising and direct marketing campaigns and consumer promotions for the American Airlines and oneworld airline alliance.

This included running the American Airlines Group, comprising of advertising, direct marketing and media buying/planing.
Account Director
London, United Kingdom
October 1995 - December 1999 (4 years 2 months)

Dec 1996 – 1999: M&C Saatchi, London - Account Director
My accounts included the oneworld alliance, Sainsbury’s and Scottish Courage.

As an Account Director I drove overall strategic direction and supervision of oneworld and Sainsbury’s accounts.

I started as an Account Planner, when my accounts included Silk Cut cigarettes and Foster’s beer. I worked with account teams to determine strategic direction for both Silk Cut and Fosters

Education

Post Doc in Epidemiology

1990 - 1991 (1 year)
Other activities and societies: Varsity Water Polo Team Varsity Lightweight Rowing Eight Keble College Rugby 2nds Keble College Lecturer in Zoology

Ph.D and B.Sc. Zoology Grade2.1

1983 - 1990 (7 years)
Other activities and societies: Diploma of Imperial College (DIC) Member of Royal College of Science (MRCS) Captain of Water Polo Oct 1987 - 1990; Ph.D (Epidemiology). Oct 1983 - 1987; B.Sc. (2.1. Zoology).

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