| Title | First to CDMA |
| Agency | the community |
| Campaign | First to Tomorrow. First to 5G. |
| Advertiser | Verizon |
| Brand | Verizon 5G |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Telecommunications Services |
| Tagline | First to Tomorrow. First to 5G. |
| Story | “Firsts” celebrates the brand’s legacy as an industry leader as the brand prepares to unveil Verizon 5G, yet again proving its position at the forefront of the fourth industrial revolution. “First to CDMA,” includes a 1989 video of Los Angeles-based Verizon engineers testing CDMA technology, which allows users to make calls on the move without losing signal. While the first two spots draw on the past |
| Media Type | Television |
| Length | |
| Chief Creative Officer and Co-Founder | Joaquin Molla |
| President | Luis Montero |
| Creative Director | Raphael Franzini |
| VP, Managing Director | Ana Bermudez |
| VP of Integrated Production | Laurie Malaga |
| Account Director | Carmen Graham |
| Lead Production Director | Carlos Ernesto Gutierrez |
| Documentary Director | Yoav Attias |
| Director of Content Strategy | Dee Nuncio |
| Account Supervisor | Daniela Ramirez |
| Account Associate | Sarah Silberstein |
| Business Director | Natalie Greenman |
| Business Affairs Manager | Daphne Papadopulos |
| Production Company | The Makers Lab |
| Post Production Manager | Sharon Campos |
| Post-Producer | Edwina Lantigua |
| Editor | Felipe Echevarria |
| Editor | David Becerra |
| Sound Designer | Marvin Aguado |
| Chief Marketing Officer (CMO) | Diego Scotti |
| SVP, COO of Marcom | Andrew McKechnie |
| SVP Brand Creative | Dave Bowen |
| Executive Director, Digital Marketing & Activation | Chris Paul |
| Head of Creative Brand Marketing | Jamie Davies |
| Senior Social Marketing Manager | John Gottstein |
More Work
SEE ALLFirst to 5G
- BRAND:
- Verizon 5G
- AGENCY:
- the community
First Call
- BRAND:
- Verizon 5G
- AGENCY:
- the community