Aruba - " Frank (Learn Papiamento, “Cerbes Friu" = Cold Beer)"

The Concept Farm

The Concept Farm New York, United States

5474

Brand: Aruba
Country: United States

Advertiser: Hewlett Packard Enterprise

Title	Frank (Learn Papiamento, “Cerbes Friu" = Cold Beer)
Agency	The Concept Farm
Campaign	Authentic Aruba
Advertiser	Hewlett Packard Enterprise
Brand	Aruba
Date of First Broadcast/Publication	2018 / 9
Business Sector	Destinations (Countries & Places)
Story	Created by independent agency Concept Farm, the “Authentic Aruba” campaign launches and highlights one of the destinations’ strongest reasons for visiting – its warm and sunny people. The integrated campaign features dozens of Arubans, making a human connection between “One happy island” and its visitors – a connection today’s experiential traveler craves. The centerpiece of the campaign features six niche-focused landing pages “hosted” by a different Aruban local – matching audience interests with the activities Aruba offers. Culture, culinary and romance are part of the new push, following the wellness, adventure and family niches that kick-started the campaign in 2017. The videos will live on https://www.aruba.com/us/local-stories-travel-guide. Additional content will include short, medium and long format videos, GIFs and interactive content across TV, digital, social, native, influencers, print, OOH and trade shows.
Media Type	Digital
Length	29 seconds
Brand	Aruba Tourism Authority
Chief Executive Officer (CEO)	Ronella Tjin Asjoe-Croes
Chief Marketing Officer (CMO)	Sanju Luidens Daryanani
Area Director	Edward Malone
Marketing Manager	Ayerim Lacle Maduro
Agency	Concept Farm
Creative Director	Gregg Wasiak
Creative Director	John Gellos
Strategy Director	John Speers
Account Director	Jessica Lombardo
Account Executive	Christine Ruppert