| Title | Phoque (en) |
| Title (original language) | Seal |
| Brief | A single cigarette butt can pollute up to 500 litres of water. Every year, billions of cigarette butts end up in the ocean: an ecological disaster comparable to an oil spill. On World Oceans Day, Sea Shepherd launched an awareness campaign called "The White Tide". In parallel with the outdoor campaign, a huge cigarette butt collection operation took place across French beaches.Then #FillTheBottle convinced thousands of citizens across the world to clean beaches by filling up bottles with cigarette butts. |
| Agency | BRAND STATION |
| Campaign | Fumer Tue L'Océan |
| Advertiser | Sea Shepherd |
| Brand | Sea Shepherd Conservation Society |
| Posted | May 2020 |
| Business Sector | Environmental & Ecological Issues |
| Story | On World Oceans Day, Sea Shepherd creates a yellow and white tide to denounce the billions of cigarettes polluting the oceans. A single cigarette butt can pollute up to 500 litres of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. The toxic chemical components they are made of contribute to the ocean’s acidification and are deadly to the marine animals who eat them. On World Oceans Day, it is urgent to raise awareness on this serious matter. "The White Tide" is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife. |
| Media Type | |
| Creative Director | Damien Guiol |
| Creative Director | Samy Benama |
| Creative Director | Loïc Chauveau |
| Photographer | Salamagica |
| Art Director | Damien Guiol |
| Art Director | Samy Benama |
| Head of Production | Rémy Guizerix |
| Photographer's Agent | Watch out |
| Copywriter | Damien Guiol |
| Copywriter | Samy Benama |
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