Paul Nyman
Creative at hasan & partners
Finland
TitleBlock Wish
Agency
Campaign Block Wish
Advertiser S Group
Brand Alepa
Date of First Broadcast/Publication
Business Sector Retail, Distribution & Restaurants
Story All neighbourhoods have their own unique mix of people and tastes. To better match their grocery needs, the Alepa store decided to give the power back to the community. With the help of a chatbot, customers could ask for their favorite products to be added to the shelves of their local store, straight from their mobile phones. Gradually the selection in each store evolved to meet local customers' needs.
Media Type Digital
Length
Agency Network
Production Company
Advertiser
Interactive Agency Accenture
Animation Company
Advertising Agency
Advertising Agency
Production Company (additional)
Head of Marketing Strategy
Marketing Planner
Marketing Strategist
Design Principle
Technical Architect
AI/ML Development
Head of Design
Technical Architect
Designer
Director, Communications and Marketing
Art Director
Creative
Creative
Creative
CEO
Media Innovations Director
Account Manager
Account Director

People related to this work

Create a free Talent profile and become a member of AdForum

Get Started