|Agency||Carat Finland Oy Ab|
|Date of First Broadcast/Publication|
|Business Sector||Retail, Distribution & Restaurants|
|Story||All neighbourhoods have their own unique mix of people and tastes. To better match their grocery needs, the Alepa store decided to give the power back to the community. With the help of a chatbot, customers could ask for their favorite products to be added to the shelves of their local store, straight from their mobile phones. Gradually the selection in each store evolved to meet local customers' needs.|
|Agency Network||Dentsu Aegis Network|
|Production Company (additional)||Zeeland|
|Head of Marketing Strategy||Janne Lehtinen|
|Marketing Planner||Annikki Rosander|
|Marketing Strategist||Krista Pihlhjerta|
|Design Principle||Teemu Äijälä|
|Technical Architect||Jussi Lehtiniemi|
|AI/ML Development||Pinja Kuosmanen|
|Head of Design||Toma Linberg|
|Technical Architect||Arttu Laaksonen|
|Director, Communications and Marketing||Tuomas Ahola|
|Art Director||Jaakko Veijola|
|Media Innovations Director||Juha Halmesvaara|
|Account Manager||Kaisa Rissanen|
|Account Director||Kirsi Riipinen|
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