| Title | SickKids VS - All In |
| Brief | Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join. |
| Agency | Cossette |
| Campaign | SickKids VS: All In |
| Advertiser | SickKids Foundation |
| Brand | Sickkids Foundation |
| Posted | January 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The Hospital for Sick Children (SickKids) is a health-care community dedicated to improving the health of children. Our mission is to provide the best in family-centred, compassionate care, to lead in scientific and clinical advancement, and to prepare the next generation of leaders in child health. |
| Media Type | Case Study |
| Animation/3D | A52 |
| Global Chief Creative Officer | Carlos Moreno |
| Global Chief Creative Officer | Peter Ignazi |
| Copywriter | Craig McIntosh |
| Copywriter | Sarah Rutherford |
| Creative Director | Craig McIntosh |
| Creative Director | Sarah Rutherford |
| Creative Director | Jaimes Zentil |
| Creative Director | Mario Cesareo |
| Art Director | Jaimes Zentil |
| Art Director | Mario Cesareo |
| Designer | Oleg Portnoy |
| Agency Producer | Dena Thompson |
| Account Coordinator | Maggie Kent |
| Account Executive | Hillary Gonzalez |
| Account Executive | Lily Dang |
| Account Director | Daniel Dolan |
| Account Director | Melissa Levenberg |
| Vice President (VP) | Michelle Perez |
| Brand Director | Michelle Perez |
| Strategist | Rosie Gentile |
| Chief Strategy Officer | Jason Chaney |
| Production Company | Skin & Bones |
| Editing Company | Skin & Bones |
| Director | Mark Zibert |
| Director | James Michael Chiang |
| Director of Photography (DOP) | Chris Mabley |
| Director of Photography (DOP) | Rico Moran |
| Executive Producer | Dan Ford |
| Executive Producer | Liane Thomas |
| Line Producer | Rita Popielak |
| Line Producer | Jeff Schwartz |
| Editor | Marka Rankovic |
| Editor | Warren Goodwin |
| Flame Artist | Jesse Monsour |
| Colorist | Paul Yacono |
| Online Facility | The Vanity |
| Colorist | Andrew Exworth |
| Music Licensing | Francois Lachance |
| Sound Design Company | SNDWRX |
| Music Creative Director | Didier Tovel |
| Photography Studio | JK Reps |
| Photographer | Sandy Pereira |
| Mural Artist | Ømen514 |
| Retoucher | Trevor Gauthier |
| Production Artist | Shireen Kok |
| Studio Director | Raque Mullen |
| Print Producer | Dawn-Marie Mills |
| Media Agency | OMD Global |
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