| Title | The second-hand IKEA catalogue |
| Brief | The purpose of an Ikea catalogue to make people want new stuff. FINN.no, a website selling second hand goods, has the opposite goal. So when Ikea launched its 2020 catalogue, FINN.no decided to re-launch an old one. A spread from the 2015 catalogue was perfectly recreated, using only second hand Ikea furniture. |
| Agency | Morgenstern AS |
| Campaign | The second-hand IKEA catalogue |
| Advertiser | FINN.no |
| Brand | IKEA |
| Posted | November 2019 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | FINN.no is Norway's largest online marketplace for second hand furniture, including over 20 000 ads for used IKEA furniture. |
| Media Type | Case Study |
| Creative Team | Anders Muurman Holm |
| Creative Team | Sebastian Prestø |
| Art Director | Cathrine Høgebøl |
| Producer | Yakob Changezi |
| Designer | Jørgen Ødegaarden |
| Photographer | Marius Viken |
| Project Manager | Mona Larsen |
| Account Director | Ole Hustad |
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