Javier Blanzaco

Javier Blanzaco

Creative director at El Corte Ingles
Madrid, Spain

About me

Present. Coordinator/Creative Director inhouse. Campaigns: fashion/accessories/beauty/transversal campaigns/sports.
I started here at an art director and after a few years I was appointed to be one of the Coordinators/Creative Directors of our in-house creative department.
As Creative Director at El Corte Inglés I work as a team role player collecting briefing from Marketing teams to develop effective ad campaigns and helping to create a strong brand to achieve customer recognition and brand value.
I take control and leading my creative team with expertise in fashion brands and sport brands, getting new consumer insights and market trends to set strategic plan proposals.
Emergent leadership as opposed to traditional leadership. Humility and ownership. It’s feeling the sense of responsibility, the sense of ownership, to step in, to try to solve any problem — and the humility to step back and embrace the better ideas of others.
Intellectual humility. Without humility, you are unable to learn.

Positions

Director creativo adjunto
El Corte Ingles
Spain
November 1993 - Present (26 years 10 months)
Realización de la estrategia creativa y creación de campañas de publicidad transversales que afectan a todos los departamentos de la compañía.

Dirección creativa de la comunicación de marcas de moda y deportes.

Expresión en retail: creación, rebranding y experiencias de marca en PdV.

Búsqueda de oportunidades, tendencias, insights, estado de categorías, etc

Education

Doctorado en Análisis de la Sociedad de la Información y Nuevas Formas de Comunicación

2013 - 2017 (4 years)
El objeto de mi tesis en curso es la investigación sobre la construcción de comunidades de marca online: la gestión de la marca y del engagement del cliente. El propósito de este trabajo es explorar Comunidades de marca online desde perspectivas tanto de los consumidores como de las empresas.

marketing digital

2010 (1 year)

licenciado Publicidad y RRPP

1987 - 1992 (5 years)

Other professional activities

CEU San Pablo University, Calle Julián Romea

Teaching
fashion communication master

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