Keren Bester

Keren Bester

Strategy Partner at Ogilvy at Ogilvy
London, United Kingdom, United Kingdom

About me

Planner, thinker, aspiring philosopher. Fascinated by psychology, social neuroscience, communications, innovations, technology, media, identity and branding. Strongly believes in the seduction of great ideas.

Highly motivated and insatiably curious. Thoroughly convinced of the power that great ideas and strong brands have to transform businesses, communities and lives. Strong communicator and lateral thinker who connects the details to the bigger picture with an outstanding combination of analytical and intuitive thinking.

Won a silver APG Creative Planning Award 2010 for Schweppes Burst, which itself won a Gold Lion at Cannes 2008 and was 2nd most awarded ad in the world 2009 according to the Gunn Report.

Client Brands:
Dove
NSPCC
Nokia
Schweppes
Cadbury Favourites
Chupa Chups
Cottees
Spring Valley
City of Melbourne
Douwe Egberts
AGL
Medibank Private
Laminex
Formica
Department of Education
National Accident Helpline

Positions

Founder
Chemical Poetry
United Kingdom
September 2017 - Present (2 years)
Hard-to-find niche perfume delivered to you monthly.

Smell connects us to our memories and our imaginations.
It can transport us across thousands of miles and all the years we've lived.
Perfume is the art that captures this magic.
Chemical Poetry Club brings that magic to you.
Global Strategy Partner
London, United Kingdom
2015 - Present (4 years 8 months)
I've led the planning on Dove, Unilever Corporate Brand, Comfort
Senior Planner
London, United Kingdom
April 2013 - April 2015 (2 years)
Planning on Dove
Lead Strategy Planner
London, United Kingdom
October 2011 - April 2013 (1 year 6 months)
Lead strategy planner on the NSPCC account
Lead strategy planner on launch of Nokia Lumia in the UK
Strategy Planner
Brighton, United Kingdom
2010 - 2011 (1 year)
• Participated in the winning pitch for relaunch campaign of IPCʼs Woman magazine.
• Oversaw research and developed brand architecture for National Accident Helplineʼs launch of new legal services brand Your Dispute.
• Developed positioning for Douwe Egberts Senseo coffee pods.
• Developed positioning for launch of Aston Manorʼs new cider brand Press 81
MSc Philosophy and Public Policy Student
London WC2A 2AE, United Kingdom
October 2009 - January 2011 (1 year 3 months)
What a fabulous challenge this degree has been. Loads of mind-bending and intricate thinking. I spent the last year getting to grips with the philosophy of social science (specifically how and what we can realistically predict from research about people), morality & ethics, political philosophy and the philosophy of emotion (specifically how our emotions are information-bearing states that are inextricably linked with our ability to be rational).
Strategy Planner
George Patterson Y&R
United Kingdom
2005 - 2009 (4 years)
• Engaged an ethnographic researcher to uncover behavioural insights and used them to plan award winning Schweppes Burst campaign. (Cannes Gold Lion 2008; 2nd most awarded campaign in the world 2009 Gunn Report; Silver APG Creative Planning Award 2010.)
• Planned award winning integrated campaign for Spring Valley that included teaser posters, microsite, tv, outdoor, radio and a branded Facebook application. (One Show Interactive Bronze Pencil 2009)
• Participated in the development and delivery of pitch workshops which won the agency Medibank Private account (Australiaʼs largest private health insurer).
• Contributed to FutureMelbourne, The City of Melbourneʼs long term plan for the future of the city and authored a white paper detailing an idea for an online platform to build capital in 6 keys areas.
• Developed positioning for Study Melbourne - a government initiative - aimed at international students from China, Vietnam and India.
• Developed brand architecture for The Laminex Group and created distinctive brand strategies for the two main brands to avoid cannibilisation in the portfolio.
• Assisted with planning for award winning Chupa Chups “Fruit Splats” campaign. (Cannes Outdoor Gold Lion 2006.

Education

MSc Philosophy and Public Policy

2009 - 2010 (1 year)

MA in Advertising

2004 - 2006 (2 years)
Graduated with distinction

BA (Hons) in Psychology

2002 - 2003 (1 year)

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