| Title | Race A Nation |
| Agency | McCann Worldgroup Romania |
| Campaign | Race A Nation |
| Advertiser | Vodafone |
| Brand | Vodafone Romania |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Telecommunications Services |
| Story | Vodafone wanted the users of other mobile networks to test its latest 4.5G speed so we transformed a stress test into an entertaining live event. We teamed-up with the country’s top rally pilot and streamed his performance in real-time to a mobile game, through the Vodafone network, from the most remote road in the Carpathians mountains. The car’s movement was instantly mapped in the game and an entire country could race against it live. The game got over 150 thousand downloads and Vodafone claimed best network performance among non-users, with a 25% growth compared to its main competitor. |
| Media Type | Gaming |
| Length | |
| Executive Creative Director | Catalin Dobre |
| Creative Director | Ruxandra Papuc |
| Art Director | Daniel Strugariu |
| Art Director | Adrian Rusu |
| Account Director | Doina Ionescu |
| Account Director | Andreea Spilca |
| Client Director | Laura Barbu |
| Client Director | Romina Tazlaoanu |
| Client Director | Nicoleta Maican |
| Media Team | Catalin Gaitanaru |
| Media Team | Valentina Draghici |
| Media Team | Anca Saltan |
| Media Team | Bogdan Mincu |
| Media Team | Victor Rotariu |
| Media Team | Georgiana Ticu |
| Media Team | Elena Olaru |
| Strategist | Bianca Troncea |
| Photography / Illustration | Carioca Studios |
| Production Company | Studioset |
| Production Company | Wavemaker Romania |
| Director | Markus Bader |
| Director of Photography (DOP) | Alexandru Dorobantu |
| Agency Producer | Tiberiu Munteanu |
| Agency Producer | Alexandru Platon |
| Agency Producer | Alex Ionescu |
| Post Production | Anamaria Paun |
| Post Production | Niki Georgiev |
| Credits | Orlando Nicoara |
| Credits | Florentina Nica |
| Credits | Adriana Dadau |
| Credits | George Bestelei |
| Credits | Octavian Necula Dragomir |
| Credits | Dragos Matei |