Dana Chitrusca
Media Director at McCann Worldgroup Romania
Bucharest, Romania
Title#SAMEFEELING
Agency
Campaign #SAMEFEELING
Advertiser Coca-Cola Company
Brand 46664/Coca-Cola
Date of First Broadcast/Publication 2019
Business Sector Soft Drinks, Tonics
Story While Europe opens to same sex marriage, in October 2018, Romania held a referendum to change the constitution to legally ban it. One week before the Romanian referendum, we launched one post promoting universal love. Using the Coca-Cola iconic bottles we showcased three types of couples that were promoting sexual diversity alongside the copy “we see no difference” and the hashtag #samefeeling. The post was instantly followed by a wave of press reactions and was share massively triggering a chain of reactions from other brands that used their products in the same format to promote the message.
Media Type Social Media
Length
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Copywriter
Account Management
Account Management
Account Management
Account Management
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Media Director
Media Director
Media Director
Media Director
Media Director
Media Director
Senior Planner

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