Title | #SAMEFEELING |
Agency | McCann Worldgroup Romania |
Campaign | #SAMEFEELING |
Advertiser | Coca-Cola Company |
Brand | 46664/Coca-Cola |
Date of First Broadcast/Publication | 2019 |
Business Sector | Soft Drinks, Tonics |
Story | While Europe opens to same sex marriage, in October 2018, Romania held a referendum to change the constitution to legally ban it. One week before the Romanian referendum, we launched one post promoting universal love. Using the Coca-Cola iconic bottles we showcased three types of couples that were promoting sexual diversity alongside the copy “we see no difference” and the hashtag #samefeeling. The post was instantly followed by a wave of press reactions and was share massively triggering a chain of reactions from other brands that used their products in the same format to promote the message. |
Media Type | Social Media |
Length | |
Executive Creative Director | Catalin Dobre |
Creative Director | Bogdan Costin |
Creative Director | Simona Suman |
Art Director | Lia Bira |
Art Director | Mihai Constantinescu |
Art Director | Raluca Circo |
Copywriter | Bogdan Costin |
Copywriter | Andrei Mihailescu |
Copywriter | Irina Popp |
Copywriter | Paula Ionescu |
Account Management | Amalia Jakab |
Account Management | Madalina Patachia |
Account Management | Andreea Sofrone |
Account Management | Rocsana Marin |
Advertising Manager | Miruna Smeureanu |
Advertising Manager | Corina Rijnita |
Advertising Manager | Iuliana Nedelcu |
Advertising Manager | Andreea Cotet |
Advertising Manager | Alexandra Caraulani |
Media Director | Victor Croitoru |
Media Director | Sandina Crisiarcu |
Media Director | Dana Chitrusca |
Media Director | Oana Grigore |
Media Director | Andreea Gavrilescu |
Media Director | Cristian Ene |
Senior Planner | Andrei Florian |