Title | The Festival Bottle |
Agency | McCann Worldgroup Romania |
Campaign | The Festival Bottle |
Advertiser | Coca-Cola Company |
Brand | 46664/Coca-Cola |
Date of First Broadcast/Publication | 2017 / 5 |
Business Sector | Soft Drinks, Tonics |
Philosophy | Coca-Cola wants to constantly connect with their key audience – teens. What other way to do it than on their own ground: music festivals. We took one of the most iconic and collectable festival items – the access wristband – and integrated it on our packaging. We had dozen of designs on millions of bottles. Detach the wristband from the Coca-Cola Festival Bottle label. Scan it with your phone to see if it’s a winner. Wear it to enter the biggest festivals in Romania. |
Media Type | Packaging, Branding & Design |
Length | |
More Information | Https://Cokefest.Ro/ |
Executive Creative Director | Catalin Dobre |
Creative Director | Jonay Sosa |
Creative Director | Simona Suman |
Art Director | Lia Bira |
Art Director | María Carrillo López |
Copywriter | Jonay Sosa |
Copywriter | Simona Suman |
Copywriter | Alexandru Vasile |
Designer | Vlad Hodor |
Account Management | Amalia Jakab |
Account Management | Madalina Patachia |
Account Management | Andreea Sofrone |
Account Management | Rocsana Marin |
Client Team Director | Corina Rijnita |
Client Team Director | Iuliana Nedelcu |
Client Team Director | Miruna Smeureanu |
Media Team | Dana Chitrusca |
Media Team | Oana Grigore |
Media Team | Sandina Crisiarcu |
Media Team | Victor Croitoru |
Media Team | Ramona Radu |
Media Team | Andreea Gavrilescu |
Media Team | Cristian Ene |
Media Team | Liliana Coman |
Media Team | Anca Popescu |
Strategist | Dimitris Tsoutsos |
PR Director | Lavinia Chican |
PR Director | Mihaela Dumitrascu |
PR Director | Maria Iordache |
PR Director | Simona Ionesti |
Production Company | Family Film Budapest |
Director | MEETO |
Director of Photography (DOP) | Radu Voinea |
Music | Hahaha Production |
Agency Producer | Tiberiu Munteanu |
Agency Producer | Alex Popa |
Digital Creative Director | Ioana Enache |
Digital Creative Director | Corina Ionita |
Digital Creative Director | Alina Robu |