Corina Ionita
Art Director at McCann Worldgroup Romania
Bucharest, Romania
TitleThe Festival Bottle
Agency
Campaign The Festival Bottle
Advertiser Coca-Cola Company
Brand 46664/Coca-Cola
Date of First Broadcast/Publication 2017 / 5
Business Sector Soft Drinks, Tonics
Philosophy Coca-Cola wants to constantly connect with their key audience – teens. What other way to do it than on their own ground: music festivals. We took one of the most iconic and collectable festival items – the access wristband – and integrated it on our packaging. We had dozen of designs on millions of bottles.

Detach the wristband from the Coca-Cola Festival Bottle label. Scan it with your phone to see if it’s a winner. Wear it to enter the biggest festivals in Romania.
Media Type Packaging, Branding & Design
Length
More Information Https://Cokefest.Ro/
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Designer
Account Management
Account Management
Account Management
Account Management
Client Team Director
Client Team Director
Client Team Director
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Strategist
PR Director
PR Director
PR Director
PR Director
Production Company
Director
Director of Photography (DOP)
Music
Agency Producer
Agency Producer
Digital Creative Director
Digital Creative Director
Digital Creative Director

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