Nicolás Pérez
Associate Creative Director at Schafer Condon Carter
Chicago, United States
TitleBurger King's Virtual Homecoming
Agency
Campaign Burger King's Virtual Homecoming
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2020 / 8
Business Sector Restaurants & Fast Food
Tagline The first Burger King you can visit online, to win Whoppers in real life
Story During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Philosophy The first Burger King you can visit online, to win Whoppers in real life
Problem During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon.
Result With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Media Type Gaming
Length
Chief Creative Officer
Creative Director
Art Director
Copywriter
Account Director
Account Executive

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