| Title | The Endless Recipe |
| Title (original language) | La receta sin fin |
| Brief | Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same. |
| Agency |
Wunderman Buenos Aires
|
| Campaign |
The Endless Recipe
|
| Advertiser |
Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario
|
| Brand |
Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino
|
| Posted | December 2020 |
| Business Sector | Environmental & Animal Issues
|
| Story | Food waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same. |
| Media Type |
Case Study
|
| Regional Chief Creative Officer |
Sebastian Tarazaga
|
| Regional Chief Creative Officer |
Daniel Minaker
|
| Chief Creative Officer |
Natalia Benincasa
|
| Creative Director |
Andrea Ventura
|
| Creative Director |
Digital Head of Art
|
| Copywriter |
Nicolás Trapanese Solanet
|
| Art Director |
Santiago Estévez
|
| Creative Lead |
Paula Akel
|
| Agency Producer |
Josefina Espil
|
| General Account Director |
Eliana Kaplan
|
| Account Director |
Dana di Lello
|
| Editor |
Lisandro Diez
|
| Animation/3D |
Lisandro Diez
|