Director
at
Florida TV GmbH
| Title | The cheapest christmas ad |
| Brief | German discount store Lidl offers all the things you need for a beautiful Christmas, but at a much cheaper price than at competing supermarket chains. To demonstrate this, the big-budget Christmas spot of Lidl's biggest rival Edeka was reshot as cheaply as possible and released only seven days after the original. Like the images, the a cappella soundtrack is both inexpensive yet oddly beautiful. |
| Agency | Proximity Worldwide Germany |
| Campaign | The Cheapest Christmas |
| Advertiser | Lidl |
| Brand | Lidl |
| Posted | November 2018 |
| Business Sector | Department Stores, Supermarkets |
| Story | Lidl is a German global discount supermarket chain, that operates over 10,000 stores across Europe and the United States. |
| Media Type | Web Film |
| Creative Director | David Missing |
| Creative Director | Nicolas Linde |
| Copywriter | Nico Baumann |
| Art Director | Shelley Lui |
| Production Company | Florida TV GmbH |
| Director | Justin Izumi |
| Director | Sebastian Graage |
| Director | Fabian Lindenmeier |
| Production Company Producer | Tim Sproten |
| Production Company Producer | Christin Schneider |
| Production Company Producer | Pascal Biermann |
| Production Company Producer | Katharina Köhricht |
| Agency Producer | Silke Rochow |
| Chief Creative Officer | Wolfgang Schneider |
| Creative Managing Director | Tobias Grimm |
| Executive Creative Director | Michael Schachtner |
| Chief Production Officer | Steffen Gentis |
| Post Production | Good Guys Entertainment GmbH |
| Sound Production | Not a Machine Berlin |
| Director of Photography (DOP) | Alex Bloom |
| Director of Photography (DOP) | Juhani Zebra |
| Editor | René Knoll |
| Production Company | Florida Reklame und Florida TV GmbH |
| Production Company | Florida Reklame und Florida TV GmbH |
| Director | Justin Izumi |
| Director | Sebastian Graage |
| Director | Fabian Lindenmeier |
| Production Company Producer | Tim Sproten |
| Production Company Producer | Christin Schneider |
| Production Company Producer | Pascal Biermann |
| Production Company Producer | Katharina Köhricht |
| Post Production | Good Guys Entertainment GmbH |
| Audio Production House | Not a Machine Berlin |
| Sound | Not a Machine Berlin |
| Director of Photography (DOP) | Alex Bloom |
| Director of Photography (DOP) | Juhani Zebra |