Post-production Supervisor
at
DELI Creative Collective
| Title | No Jobs for C*cks |
| Agency | Jung von Matt/Alster |
| Campaign | No Jobs for C*cks |
| Advertiser | OhYouWomen Verein i.G. |
| Brand | OhYouWomen |
| Posted | November 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | According to new data released by Eurostat, the statistics agency of the EU, Germany has the widest pay gap in Western Europe: 22%. The subject is not entirely unknown, but almost nobody is paying attention anymore. A new angle was needed to restart the conversation about this important topic.Our cheeky campaign delivers a brutally honest and simple truth: male genitals are of no use to men in their jobs, except getting them a bigger pay cheque. So why should women get paid less, just for not having a penis? We have created a whimsical song and a quirky music video in stark contrast to the seriousness of the matter.The film shows various male characters performing different activities using their genitals. A chef uses his penis to spin some pizza dough, a musician uses his to record music in a studio, a pilot controls the yoke of his helicopter with it, a manager uses it as a presentation pointer, a judge announces a verdict using his as a gavel, a surgeon slaps a glove on his, as he prepares to start surgery, a writer dips his in ink, an astronaut uses it for short-distance propulsion and a baseball player uses his as a lucky bat. Obviously, all of them humorously fail in their endeavours.To let the message shine through, we used the same brutal simplicity in the style of our animation. The lines are very roughly sketched, imperfect, creating an edgy contemporary aesthetic, favoured by a younger audience. The quirky style perfectly matches the whimsical original track composed for the film. The sketched abstract style also allowed us to explicitly show the male genitalia for humorous effect, so that even the most prude viewers would have a laugh and share it with friends, rather than be offended. |
| Media Type | Web Film |
| Creative Director | Till Eckel |
| Creative Director | Johannes Hicks |
| Creative Director | Mihai Gongu |
| Copywriter | Julia Lackermayer |
| Copywriter | Aline Mathieu |
| Art Director | Peter Schönherr |
| Production Company | DELI Creative Collective |
| Film Director | Michael Reissinger |
| Production Company Producer | Heike Wurch |
| Agency Producer | Matthias van de Sand |
| Executive Creative Director | Till Eckel |
| Managing Director | Sven Rebholz |
| Senior Project Manager | Helena Schilke |
| Project Manager | Verena Schoebb |
| Art Buyer | Davor Brkan |
| Motion Graphics | Jörn Lindner |
| Motion Graphics | Henrik von der Lieth |
| Motion Graphics | Darius Dettlaff |
| Motion Graphics | Gergana Gergova |
| Motion Graphics | Timo Belitz |
| Motion Graphics | Bernd Hildebrandt |
| Music Agency | 2WEI Music |
| Music Production Manager | Simon Heeger |
| Music Production Manager | Christian Vorländer |