Bryan Eytcheson
Executive Group Director at VML Ogilvy Japan
Tokyo, Japan
Title#EraseFoodWaste
Agency
Campaign #EraseFoodWaste
Advertiser K+S AG
Brand Morton Salt
Date of First Broadcast/Publication 2018
Business Sector Seasonings
Philosophy For over a century, Morton Salt has had a simple mission: to make our food taste more delicious to eat. Yet today, there’s a shocking amount of food that goes uneaten. In the U.S., roughly 40% of all food is wasted, and on a global scale, nearly 1/3 of all food is thrown away.

This problem is close to Morton’s heart. Not only has salt been a food preservative for centuries, but Morton’s core aim is to encourage people to savor their food. Yet how can they do that if such a vast amount of food produced for human consumption never gets eaten in the first place?

Morton decided to proactively make a commitment to send zero food waste to landfills by 2030. But their own pledge isn’t enough. Morton wanted to make food waste—a largely overlooked problem—noticed by everyone.
Media Type Television
Length
Agency Account Executive
Agency Account Supervisor
Agency Account Director
Agency Planner
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Executive Agency Producer
Agency Producer
Agency Print Producers
Agency Print Producers
Designer
Production Company
Executive Producer
Producer
Screen Printer
Cutters Studios Editor
Dictionary Films Director
Dictionary Films Producer
Another Country Sound Designer/Mixer
Another Country Assistant Audio Engineer
Another Country Audio Producer
Produciton Company

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started