|Advertiser||Ministry Of Communications & Technology|
|Brand||Ministry of Communications & Technology of Colombia|
|Date of First Broadcast/Publication|
|Business Sector||Consumer Electronics & Audio-Visual|
|Story|| In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally.|
This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia.
|Media Type||Case Study|
|Creative Director||Juan Pablo Maldonado|
|Creative Director||Camilo Jiménez|
|Copywriter||Juan Pablo Maldonado|
|Art Director||Mario Mendoza|
|Art Director||Victor Rodriguez|
|Art Director||Camilo Jiménez|
|Agency Producer||Jonhatan Bolívar|
|Chief Creative Officer||Carlos Andrés Rodríguez|
|Chief Operating Officer||Juan-Pablo García|
David Hernandez is a cross-media creative and branding expert wit...
Mumbai-born Alok Gadkar is a graduate of the prestigious JJ Schoo...
As Managing Director of Circus Marketing in LA, I collaborate acr...
Fabrice Delacourt and Olivier Desmettre began their careers at Lo...
Nils Adriaans from Amsterdam has been in the (international) crea...
Advertising creative genetically predisposed to writing. The O in...
Advertising, Creative Strategy, Copywriting
Tom Christmann’s passion for social media combined with his abili...