El Tiempo Newspaper - "Women Rewrite Women"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

Awards

6036

This ad is part of the ACT Responsible Collection

Brand: El Tiempo Newspaper
Country: Colombia

Advertiser: El Tiempo

Title	Women Rewrite Women
Brief	#WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women.
Agency	MullenLowe SSP3 Colombia
Campaign	Women Rewrite Women
Advertiser	El Tiempo
Brand	El Tiempo Newspaper
Posted	November 2018
Business Sector	Newspapers, Magazines, Books
Story	El Tiempo is a nationally distributed broadsheet daily newspaper in Colombia. As of 2012, it had the highest circulation in Colombia with an average daily weekday of 1,137,483 readers, rising to 1,921,571 readers for the Sunday edition.
Media Type	Case Study
Creative Director	Juan Pablo Maldonado
Creative Director	Camilo Jiménez
Copywriter	Juan Pablo Maldonado
Art Director	Mario Mendoza
Art Director	Victor Rodriguez
Art Director	Camilo Jiménez
Production Company	Macarena Films
Director	Miguel Herrera
Agency Producer	Jonhatan Bolívar
Chairman	Francisco Samper
Chief Creative Officer	Carlos Andrés Rodríguez
Chief Operating Officer (COO)	Juan-Pablo García
Animation/3D	Yeison Barba
Tech Developers	Jason Lusthaus
Development	Andres Pachón
Development	Eric Elia
Development	Jules Petrarca
Development	Jeremy Landis