Eric Elia
Development at MullenLowe SSP3
Bogotá, Colombia
TitleWomen Rewrite Women
Brief#WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women.
Agency
Campaign Women Rewrite Women
Advertiser El Tiempo
Brand El Tiempo Newspaper
PostedNovember 2018
Business Sector Newspapers, Magazines, Books
Story El Tiempo is a nationally distributed broadsheet daily newspaper in Colombia. As of 2012, it had the highest circulation in Colombia with an average daily weekday of 1,137,483 readers, rising to 1,921,571 readers for the Sunday edition.
Media Type Case Study
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Art Director
Production Company
Director
Agency Producer
Chairman
Chief Creative Officer
Chief Operating Officer (COO)
Animation/3D
Tech Developers
Development
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