|Title||Women Rewrite Women|
|Brief||#WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women.|
|Campaign||Women Rewrite Women|
|Brand||El Tiempo Newspaper|
|Business Sector||Newspapers, Magazines, Books|
|Story||El Tiempo is a nationally distributed broadsheet daily newspaper in Colombia. As of 2012, it had the highest circulation in Colombia with an average daily weekday of 1,137,483 readers, rising to 1,921,571 readers for the Sunday edition.|
|Media Type||Case Study|
|Creative Director||Juan Pablo Maldonado|
|Creative Director||Camilo Jiménez|
|Copywriter||Juan Pablo Maldonado|
|Art Director||Mario Mendoza|
|Art Director||Victor Rodriguez|
|Art Director||Camilo Jiménez|
|Production Company||Macarena Films|
|Agency Producer||Jonhatan Bolívar|
|Chief Creative Officer||Carlos Andrés Rodríguez|
|Chief Operating Officer (COO)||Juan-Pablo García|
|Tech Developers||Jason Lusthaus|
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