Elysia Ravenscroft
Business Director at Zerotrillion
Toronto, Canada
TitleDodgeball Canada Rebrand
Campaign Dodgeball Canada Rebrand
Advertiser Dodgeball Canada
Brand Dodgeball Canada
Date of First Broadcast/Publication
Business Sector Culture, Leisure & Sport
Philosophy You know the game. Now meet the sport. Dodgeball has come a long way since the schoolyard game. Dodgeball Canada - Canada's official dodgeball organization - needed a new identity to reflect the unexpected rush of dodgeball.

We started by rebranding the Dodgeball Canada logo, incorporating the iconic red dodgeball as a dynamic, always-changing design element to demonstrate the unexpected nature of the sport itself.

The updated look and feel was applied to every touchpoint of the organization.
Media Type Packaging, Branding & Design
Agency Account Supervisor
Agency Account Director
Agency Planner
Agency Planner
Chief Creative Officer
Group Creative Director
Creative Director
Art Director
Art Director
Art Director Mary S
Agency Producer
Graphic Designer
Graphic Designer
VP/Group Account Director
Chief Strategy Officer

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