|Title||Dodgeball Canada Rebrand|
|Agency||Leo Burnett Toronto|
|Campaign||Dodgeball Canada Rebrand|
|Date of First Broadcast/Publication|
|Business Sector||Culture, Leisure & Sport|
|Philosophy|| You know the game. Now meet the sport. Dodgeball has come a long way since the schoolyard game. Dodgeball Canada - Canada's official dodgeball organization - needed a new identity to reflect the unexpected rush of dodgeball.|
We started by rebranding the Dodgeball Canada logo, incorporating the iconic red dodgeball as a dynamic, always-changing design element to demonstrate the unexpected nature of the sport itself.
The updated look and feel was applied to every touchpoint of the organization.
|Media Type||Packaging, Branding & Design|
|Agency Account Supervisor||Elysia Ravenscroft|
|Agency Account Director||Mandy Eaton|
|Agency Planner||Zaid Khan|
|Agency Planner||Kyle Fiore|
|Chief Creative Officer||Judy John|
|Group Creative Director||Ryan Crouchman|
|Creative Director||Lisa Greenberg|
|Art Director||Jeff Watkins|
|Art Director||Dejan Djuric|
|Art Director||Mary S|
|Agency Producer||Gord Cathmoir|
|Graphic Designer||Jeff Watkins|
|Graphic Designer||Dejan Djuric|
|VP/Group Account Director||David Moss|
|Chief Strategy Officer||Brent Nelsen|
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