Rebecca OBrien
Creative Director/Sr. Designer, Global Branding at Commonwealth//McCann, IPG Agencies
United States
TitleFillmore Poster Book
Agency
Campaign The Fillmore Concert Venue
Advertiser The Fillmore
Brand The Fillmore Detroit
Date of First Broadcast/Publication 2018
Business Sector Culture, Leisure & Sport
Philosophy The Fillmore Theatre and St Andrews Hall have long been Detroit rock icons. This poster campaign and book compilation helps them to take their legendary status and fuse it with a present-day pop culture sensibility in a way that’s outside of anything they could do on their own. Our designers and art directors bring to them a mastery of the visual craft. That visual flare combined with the Fillmore’s rich musical history and each band’s cultural impact allows every show to be more than just a local stop on a band’s nationwide tour. It lets the Detroit show be something that is unique both to the Fillmore as a venue, and to every single fan in attendance.
Media Type Packaging, Branding & Design
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer

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