Title | Peta Best Friend |
Campaign | Best Friend |
Advertiser | People for the Ethical Treatment of Animals PETA |
Brand | PETA |
Posted | November 2018 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | A piglet lies peacefully sleeping on a child’s bed – at the feet of a little girl, also asleep. Tucked up under a blanket, his chest slowly rises and falls; his fur moves in time with his breathing. A scene that is extraordinary for two reasons. First, because Lucky is a piglet, rather than a puppy or a kitten. And second, because the whole thing is just a computer-generated illusion, albeit a deceptively realistic one – conjured up on-screen by the team at Mackevision.In the video, produced for PETA, Lucky fetches sticks, begs at the kitchen table and patiently waits by the garden gate for little Mara to come home. Until one day, the piglet is no longer waiting for her. The girl searches all over, but can’t find him – and instead, pork cutlets are served up for dinner.Mara is horrified. Your suspicions are just as clear, and just as terrible. |
Media Type | Television |
Special Effects / VFX | Francesco Faranna |
Special Effects / VFX | Christian Zilliken |
Animation/3D | Bernd Nalbach |
CG Lead | Emanuel Fuchs |
Compositing Lead | Julian Körrenz |
Executive Producer | Heiko Burkardsmaier |
VFX Coordinator | Paula Maresch |
VFX Coordinator | Iggy Rau |
Consultant Supervisor | Juri Stanossek |
Character Designer | Christian Leitner |
Character Designer | Cgi Lighting |
3D Team | Henrik Soeltzer |
3D Team | Marco Wilz |
Rigging | Jakub Krompolc |
Rigging | Hair Fur |
Rigging | Hair Fur |
Animation/3D | Maciek Wojtkiewicz |
Animation/3D | Dorian Knapp |
Compositing | Jan Burda |
Compositing | Mauricio de Oliviera |
Compositing | Gus Martinez |
Compositing | Peter Lames |
Compositing | Lukas Fabian |
Compositing | Constantin von Zitzewitz |
Compositing | AnhKhang Huynh |
Production Company | Fahle Film UG |
Animation | Mackevision Medien Design GmbH |