Heiko Burkardsmaier
Executive Producer at Iggy Rau
TitlePeta Best Friend
Campaign Best Friend
Advertiser People for the Ethical Treatment of Animals PETA
Brand PETA
PostedNovember 2018
Business Sector Institutional/Public Interest/Non-Profit Org.
Story A piglet lies peacefully sleeping on a child’s bed – at the feet of a little girl, also asleep. Tucked up under a blanket, his chest slowly rises and falls; his fur moves in time with his breathing. A scene that is extraordinary for two reasons. First, because Lucky is a piglet, rather than a puppy or a kitten. And second, because the whole thing is just a computer-generated illusion, albeit a deceptively realistic one – conjured up on-screen by the team at Mackevision.In the video, produced for PETA, Lucky fetches sticks, begs at the kitchen table and patiently waits by the garden gate for little Mara to come home. Until one day, the piglet is no longer waiting for her. The girl searches all over, but can’t find him – and instead, pork cutlets are served up for dinner.Mara is horrified. Your suspicions are just as clear, and just as terrible.
Media Type Television
Special Effects / VFX
Special Effects / VFX
Animation/3D
CG Lead
Compositing Lead
Executive Producer
VFX Coordinator
VFX Coordinator
Consultant Supervisor
Character Designer
Character Designer
3D Team
3D Team
Rigging
Rigging
Rigging
Animation/3D
Animation/3D
Compositing
Compositing
Compositing
Compositing
Compositing
Compositing
Compositing
Production Company
Animation

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