Anna Habik
Project Manager at Doupla Kft.
Budapest, Hungary
TitleKalumba Madagascar Spiced Gin
Agency
Campaign Kalumba Madagascar Spiced Gin
Advertiser Zwack Unicum Plc
Brand Kalumba
PostedNovember 2018
Business Sector Spirits, Fortified Wines
Story Kalumba Madagascar Spiced Gin is the newest product development of the largest Hungarian family-owned spirit company Zwack Unicum Plc - having more than 200 years experience in bitters & spirits. The product development took 4 years, the branding, packaging and marketing project spanned over 2 years, landing on the shelves this summer.Kalumba is a fig based gin with spices & herbs from Madagascar. The “Kalumba” name derives from one of the main ingredients (Jateorhiza palmata) common name “Calumba”. It has a rich, citrus flavour embraced with the fig characteristics. It is unique among all gins is that it is best enjoyed in a shot (on chilled temperature) or with ginger ale & lime. The brand’s symbol is the polygon lemur head - an iconic indigenious animal of Madagas
Media Type Packaging, Branding & Design
Creative Director
Copywriter
Art Director
Project Manager

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