| Title | Great Failure |
| Brief | Creativity doesn't fit into neat boxes. In fact, some answers that may be considered "incorrect" in tests may be highly creative. To encourage teachers to praise creativity, a publisher of children's picture books and its agency collected and framed almost 7000 "wrong" exam answers and exhibited them in schools. The project provoked a debate about education in Japan. |
| Agency | Dentsu Inc. |
| Campaign | Great Failure |
| Advertiser | FROEBEL-KAN CO., LTD. |
| Brand | Branding |
| Posted | November 2018 |
| Business Sector | Newspapers, Magazines, Books |
| Story | This campaign doesn't based on product or service. |
| Media Type | Case Study |
| Executive Creative Director | Ryo Honda |
| Executive Creative Director | Yasuharu Sasaki |
| Creative Director | Yusuke Shimano |
| Creative Director | Runa Oyamada |
| Creative Director | Tomoko Kato |
| Art Director | Yusuke Imai |
| Copywriter | Takuya Fujita |
| Planning Team | Tatsuhiro Nagashima |
| Planning Team | Yuki Takahiko |
| PR Planner | Masashi Araki |
| Producer | Takao Oyama |
| Producer | Masato Yoshikawa |
| Producer | Takuya Kanda |
| Producer | Wataru Hayashishita |
| Director | Satomi Takahashi |
| Web Director | Takuma Ohya |
| Markup Engineer | Keisuke Yoshida |
| Project Manager | Masao Fujiyama |
| Cinematography | Yutaka Kochi |
| Compositor | Takashi Tsuzuki |
| Audio Engineer | Takaki Kato |
| Production Designer | Takeshi Suehiro |
| Designer | Nakazawa Shun |
| Designer | Kitaura Sota |
| Designer | Imamura Keisuke |
| Designer | Nishizawa Shino |
| Web designer | Sahoda Rina |